Tips For Better Marketing Productivity
Have you found your marketing campaigns slacking recently? Are you putting too much time into your channels for meager returns? If you are, it might be time to reevaluate your work methods. Whilst you might be putting all your effort into the right areas, you might not be doing so as efficiently as possible. Below are several tips for you to get the most out of the work you put into your marketing.
Use a Customer Relationship Management System
A customer relationship management (CRM) system is a marketing platform that is an all-in-one location for your marketing strategy. This can be one of the most useful tools to increase your productivity. As it is a centralised location for all your marketing data, it means that you only have to go to one location to check on your marketing campaigns and their performance. A good CRM will also include features such as an audience dashboard, which allows you to see at a glance who your audience is and what they are engaging with.
When approaching a new marketing project, you always need to keep your brand in the front of your mind. The key point to every marketing campaign is to make your brand stick in your audience’s mind, so you want to make sure that no matter what campaign you are running, your brand is the most important thing you are focusing on. By keeping your brand in mind from the start you will save time by not going back and needing to do revisions of previous projects, as well as helping inspire you in how the project should develop.
Know How Your Audience Interacts With Your Brand
A CRM will let you see all marketing information in one centralised location, but the real bonus comes with knowing how to use it. With a CRM, you can see exactly how your audience is interacting with your brand. You’ll be able to see what parts of your audience interact with your brand and why. For example, you might have a product that is intended to be bought every four weeks. By knowing this, and knowing which parts of your audience are buying these products, you can target parts of your audience with products and offers that will appeal to them specifically.
Learn the Importance of Timing
Optimising your work strategies can only get you so far. One of the most critical things to master in marketing is the timing of your marketing campaigns. Knowing when to reach the right person at the right time can be the make or break for if a campaign succeeds, so studying trends in your audience and knowing what times they are more likely to engage with your brand is critical. Some CRMs even have systems in place to estimate when the next best time to push a sale or send promotional offers. Using these in combination with your own knowledge of your audience can let you take advantage of those critical windows.
Want even more help with making your marketing campaigns as productive as they can be? Get in contact with us at Blue Whale Media and see how we can help.