Top 5 Benefits of Promotional Video to your Business
According to web design Liverpool, the most effective way to rapidly market and expand your business is through a promotional video. Many people are becoming aware of the various advantages of a promotional video, and they can now use it to promote their brand, services, and products.
Today, many people are hungry to get information, but they want it faster. They prefer to watch a 2-minute video than spend 15 minutes reading some text. Videos can also help businesses to communicate their vital points to their audience in minimal time.
The following are some of the benefits of a promotional video to your business.
Video boosts conversions and sales
Adding a product video on your landing page can actually increase conversions by 80%. Videos can also lead directly to sales. Studies show that 74% of consumers who watched an explainer-video about a particular product actually bought it.
The effectiveness of a video is not even surprising because after all, humans are attracted to what they see than what they feel; vision is human’s most dominant sense.
Video builds trust
Trust is the most significant foundation of a business, and through the trust, conversions and sales can increase. Web design Liverpool advises that any business should strive to build trust with its customers. The whole concept of content marketing is based on trust and to create a long-term relationship with customers. Marketers should not focus on selling but instead let the people come to them by providing them with interesting and useful information.
Promotional videos can also foster trust. Some customers are still sceptical about buying products and services on the internet because they think it’s full of fraud and cheating. But effective marketing can present your products in a conversational and approachable form.
A video shows great ROI
About 83% of businesses say that video provides a good return on investment. Although video production is still not an easier or cheaper task, it pays big time. Besides, there are online video editing tools which are continually improving and becoming more affordable. And there are smartphones today which can still make some decent videos.
Another good thing is that your video doesn’t have to be perfect. According to Web design Liverpool, it is the content that matters. Many people don’t care about the design of the video, but how the product is explained.
Video appeals to mobile users
Video and mobile go hand in hand. About 90% of consumers watch videos on their mobiles. Mobile video views have grown by 233% since 2013. And since many people like to watch videos and the number of smartphone users is increasing, your video audience can get bigger and bigger.
Also as per Google, the number of smartphone users are twice the number of TV viewers. With the growth of mobile videos, web design Liverpool says that brands should give the consumers a better when it comes to the video content.
A promotional video can explain everything
If you are launching a new product or service, you can create a video to show how it works. 98% of users say they have watched an explainer video to learn more about a product. You can use animated videos if you are trying to explain a difficult concept. Animation can bring ideas of life that no text or live video can that’s according to web design Liverpool.