Unquestionable Ways of Raising Your AdWords Quality Score

The quality score is undeniably important when it comes to Adwords. Optimising the keywords, landing pages and ads for the purpose of increasing the quality score is not as easy as it seems. SEO Agency Liverpool will give you the necessary tools to ensure that your Adwords make it all the way to the top. The first thing you should do is know where you currently stand on the quality score. You can do this by logging into your Adwords account and clicking on campaigns. Then click on the keywords tab and check out the keywords within it. Start the journey to higher ranking with Blue Whale Media professionals.

Making use of Quality Score

By hovering your mouse over that tab, it will indicate the quality score. This is because the quality score is determined by the keyword level. Quality score is rated on a scale of one to ten. Ten is for the best while one is the worst. The better the score, the less you pay for clicks and vice versa. The three main factors that determine the quality score are; the clicks through rate, the ad relevance and the landing page experience. According to SEO Agency Liverpool, the most important of the three is clicks through rate.

How Ad Click increases your website traffic

This simply means the number of times that the ad gets clicked by searchers as they surf the internet for information regarding the keyword that is represented by your ad. The more the clicks, the higher the quality score. Ad relevancy is the next factor that influences the quality score. What this simply means is just how relevant the keyword is to the content of the advert. The ranking system for relevancy can either be average, below average or above average – SEO Agency Liverpool.

Use of Landing Page in your Blogs

Searchers mostly look at the keywords before proceeding to click on the ad. If the two do not relate, the searcher is likely to be disappointed and not click on the advert again, something that will lead to lower clicks and eventually lower the quality score. The final factor which is landing page experience is just as straight forward as the name suggests – SEO Agency Liverpool. This is the experience that the user receives once they click on the ad and access its content.

Reasons why you need to Review your Ads before you post

The more relevant it is to the keyword, the better the score will be. The best thing to do to ensure that the ad gets points for clicks and relevancy is seeing how it looks even before posting it. This can be done using a tool that previews and shows you how it will look like in Google – SEO Agency Liverpool. In a case where your Adwords quality score is low, it’s never a bad idea to check up your competition and see what you are up against and how they are fairing on.


Doing so will enable you acquire some tips and learn something that might help you increase your quality score. The same case goes for relevancy. If you find your ad not getting as many clicks as you would want, it may be because others are using more relevant keywords which results in to them getting more clicks – SEO Agency Liverpool. If that is the case, then you should take time to come up with better and more relevant ones to be able to compete with the rest. For creative design and promotion, count on Blue Whale Media and reach the team via +44 1925 552050. For more details click https://www.bluewhalemedia.co.uk/warrington-web-development/seo-marketing-warrington/.

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