How has video technology advanced and where is it headed in 2019?
The videography and photography industries have seen huge advancements in the quality of equipment and the technology that they use. In the past 12 months alone, tech has evolved to reflect advancements in the film industry. With so many changes coming thick and fast, how can your company stay ahead of the curve and create exceptional video or photography content? Below, we’ve listed some of the most interesting and noteworthy advancements to look out for in 2019.
Drones have become hugely popular in recent years. They allow businesses to showcase their company and brand on a much larger scale than traditional photography. Drone footage simply can’t be beaten. It offers stunning visuals and video footage that is only improving with the advancement of the camera equipment that comes as a standard on modern drones.
Once seen as a potentially lavish expense, reserved for the highest end companies, drones have filtered through to become affordable for everyone. Varying price points can make a difference to the quality of your drone and its attachments, but for a relatively inexpensive price, you can invest in a great piece of kit that will elevate your marketing and business.
It is commonplace for photographers to work alone or in very small teams. Latest advancements in autofocus have allowed photographers and videographers to capture spectacularly beautiful shots that may have previously been out of their reach.
Sometimes, the most beautiful shots are the most difficult to capture. Autofocus is a somewhat hot topic and is often brought up for debate amongst visual artists. Although it is still developing, it is hotly tipped to be a big focus on technological development radars.
Virtual Reality & Augmented Reality
Often seen as a technology of the future, Virtual Reality (VR) and Augmented Reality (AR) have become a present-day fixture. With the recent spike of interest in VR, the technology has evolved into more than just a stagnant picture in a headset.
The film industry can employ VR to create immersive experiences for audiences and rejuvenate the cinema for a modern audience. But, VR and AR could also be used in modern businesses. VR could be used by estate agents to showcase properties to potential buyers without even leaving the office. Landscapers could use the technology to help clients see their visions for an upcoming project. VR has so many potential applications, and 2019 will be the year that we see them start to come to fruition.
We are living in such an exciting time for technological advancements and new applications for existing tech. The advancements that are currently happening in videography and technology are exceptional and the future looks bright for all avenues of the visual arts. 2019 is set to be a stand out year in videography upgrades, and businesses and brands are sure to benefit from the changes.