Videos you can create from one interview with your CEO
As marketers, we are very familiar with messages stemming from interviews with celebrity CEOs such as Mark Zuckerberg and Elon Musk. These visionaries captivate audiences with ideas for new products as well as an overall outlook on their respective industries.
At Blue Whale Media, we know that these types of interviews are engaging for customers because they provide a way of connecting with people. Using Videography Warrington in interviews provides a way to connect on a deeper level with audiences on mass.
What if you could get five videos out of one single sit-down interview with your CEO? If you plan well, you can effectively capture Videography Warrington and content to support many videos with different purposes from one 60 minute session.
Here is what you can achieve?
Company Culture Video
One of the most powerful uses of an interview video is also one of the most underused: “company culture” videos. There are a couple of ways this sort of Videography Warrington marketing can work for you; for example, you could do a purely CEO-based interview. You can feature b-roll videography and other visuals captured in the organization’s working environment to support the CEO’s interview visually. This type of video allows you to talk about what the company offers in terms of benefits, career advancement, and company culture. Your providing and sharing your company story with viewers. Here are some key interview questions to spark comments from the CEO:
- Describe why you enjoy being a leader in this organisation.
- What do you look for when hiring an employee?
- If someone were debating between working at this organisation or a competitor, why should they choose this organisation?
Industry Trend Video
With this type of Videography Warrington, you can cover a range of subjects, from company policy to new business trends.
In contrast to the thought leadership videos, this type of videography can focus on what’s trending now and how a company is positioned for the future, perhaps concentrate on opportunities. This video can touch upon an industry trend that can highlight the CEO’s vision for the future. Here are some interview questions to support an industry trend video:
- Can you describe the most significant trend within the industry?
- How do you feel this trend will continue? Will it subside, become more prevalent?
- How has this particular trend impacted your organisation?
Onboarding Introduction Video
Onboarding is a crucial step to ensure that new customers get off to a great start with your company. Videography Warrington from the CEO can be used to introduce the organisation and assist with any initial onboarding tasks as well as provide an overall welcoming experience. Your CEO also can highlight some of the most important things to do to get started. Here are some questions to help you guide this type of video:
- What is the first thing a new customer should do to be successful with this product?
- What is your experience with this product?
- Where can customers go for help when using this product?
Company Vision Video
A company’s vision is perhaps the single most important thing to communicate through videography Warrington. It’s essential to communicate the vision of the company to help differentiate your entity from the competition.
On the other hand, outlining the company’s vision is important to employees, as a video led by a CEO helps every one to get on the same page.
Here are some interview questions you can use to capture the company’s vision from the CEO:
- How is this company different from other competitors?
- What are some of the areas of focus or innovation within this company?
- What are the biggest priorities for this company this year?
An FAQ page is a valuable asset to help provide commonly requested information to website visitors. One of the ways that you can enhance the user’s experience is by introducing Videography Warrington content within the FAQ page on your website. You can use interview content from your CEO and by concisely presenting answers through the video, you can develop a rapport with your audience.
To capture answers to these FAQs, simply ask your CEO to answer each question on camera. If you’re looking for a more direct way to connect with viewers, have your CEO look directly into the camera and answer the questions as this provides an authentic response.
Videos that feature your CEO can be used all along the customer journey as well as enhance your brand awareness and identity. Videography content can help your CEO to outline the company’s vision, highlight company values and improve the business’s authenticity.