Ways To Master Good Copywriting
Some people say writing copy is an art and a science, while others say its fairly black and white. Great copy looks different depending upon where you find it; each target audience has different needs and things they respond to. For example, some people appreciate a great blog as opposed to targeted ads and vice versa.
First things first. Copywriting has two main elements, the creative side, where you establish your style and the technical side, where you assist your readers to convert. Bad copy can mean one or both of these elements is missing, whereas, in good copy, they both exist.
At Blue Whale Media, our team of content writers have had experience writing copy for many audiences and purposes. This is where the element of practice comes into play; the more you practice, the better you become at writing good copy.
This is the exact amount of time you have to grab someone’s attention when they’re visiting your website. 5.59 seconds is the difference between a sale, subscription, donation and nothing at all.
One statistic that still baffles people and businesses is that 80% of websites lose their visitors in 5.59 seconds. However, the better your copy is, the more chance you will get to convert prospects into clients or customers. Utilising whatever experience you have will convince people to buy something or take action – which is the ultimate goal.
Put your readers first.
One way to write good copy is to give your readers power and direct the copy straight at them. By putting the reader first, you are addressing them and making it seem like the content is specifically for them.
Try to use words such as “you” and “your”, even take it a step further and address a specific audience. This is quite an important step when getting a readers attention and making them feel like they’re the only ones reading it.
Create content with a purpose
Websites don’t automatically rank in Google or other search engines; it’s the content and blog posts that enable a website to rank. Since Google ranks website pages based on content and copy, you should begin writing while thinking about each pages purpose as well as the set of keywords that you want to use.
- Homepage – the most powerful page on your website as it is commonly the most visited page.
- Testimonials page – shows off your business and services with examples of past clients who love you.
- Case studies – try to write detailed accounts of client projects that you have worked on to show you care.
- Blog posts – they are educational pieces of copy that are used to capture traffic and direct them to your website.
Each website page has a purpose and you can use different content to keep customers moving through the customer journey and boost sales on your website.
One main thing to keep in mind is that practice makes perfect. If you work hard to perfect your content, then you’ll be able to let the words speak for themselves.