What are the Different SERP Elements?

The Search Engine Results Page (SERP) has evolved over the years, and as a web design company Manchester it’s important for us to follow these changes. There are now a lot of ways for you to get your website noticed by searchers. In a research project done by Mediative, it has been found that different elements of the Google results page have different impact on how people look and click pages. To better understand their impact, you must first acquaint yourself with these elements.

Results Page

This is the default page of the search result. Here, searchers will see links to various websites that match their inquiry. Depending on how your web design company Manchester partner has optimised your website, your link will appear in the first or the last pages.

The results page is divided into the normal results, news results, shopping results, books, images, and more. When a searcher wants to buy something, they will get lots of shopping results. Meanwhile, if they are looking for information, they will be given normal results. You can apply a filter on the search results yourself.

Sponsored Ads

Sometimes, you’ll notice the word “Ad” in a result displayed by Google. Usually, these results are shown on the top of the list. These are paid ads. Often, Google shows one ad per search. However, if many companies are willing to pay for a certain keyword, they will show two sponsored ads or more.

If you want to advertise on Google, you can check Google Adwords. Then, you’ll have to create a convincing ad description. You can get the help of a web design company Manchester for this.


A snippet is what Google shows to the user as a preview of the search results. It includes the title of a web page, which is in blue. The URL will be written in green while the description in black. A rich snippet is required if you want to rank higher in SERP.

So how can you create a rich snippet? It needs to contain valuable information that can convince searchers to click on the search result link.

Knowledge Graph Box

On the right side of the search results, you will see a graph box that features the content of the most relevant result. According to Google, they get this information from many sources. However, it’s commonly from Wikipedia and CIA World Factbook. The information displayed in this graph box is what Google Home and Google Assistant use to answer voice queries.

Answer Boxes

Between the organic search results, you might notice suggestions for questions that are related to your search words. Clicking on one of the suggested questions will allow you to view a direct answer to that question. If you are using Yoast SEO, you will see the answer box between the organic search results as well.

Related Searches

At the bottom of the search results page, you will notice a list of related keywords. You can click on one of the keywords if you haven’t found the content you are looking for by using the current search word.

Final Thoughts

If you want to gain better online visibility, your main goal should be to rank high in the organic search results page. Of course, sponsored ads can still help. If you need help in optimising your website for SERP, you can employ a web design company Manchester.

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