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What is Evergreen Content? Our Guide to Long-Lasting Content

Put simply; evergreen content is content that will retain its relevance; it’s not time-sensitive and it will continuously drive traffic long after it has been published. If you’re not using evergreen content to deliver ongoing growth, there is a good chance that you are missing out on valuable search traffic. Evergreen content must play a valuable role within your content marketing strategy as it can drive interest and more traffic in the short term when building your business audience.

At Blue Whale Media, our team of content writers continuously updates the evergreen content published on our website to ensure long-lasting and engaging with our audience.

Why Is Evergreen Content Important?

When you start a website or blog, it’s common to wonder what kind of content to publish and to gain you more organic traffic. Evergreen content is a very important factor that many marketers don’t follow and this often leads to failure because they underestimate its necessity. Evergreen content is vital because of these reasons:

  • It can help you to increase your website traffic over time
  • It can help you to get more links
  • You can use it on your social media channels
  • It allows you to build authority, expertise and trustworthiness

By publishing evergreen content, you can establish your website as an authoritative resource on topics related to your business.

Tips for writing Evergreen content

  1. Choose the right keywords. The most everlasting piece of content isn’t worth much if people aren’t searching the internet for that topic. This should help you choose a topic relating to your brand or business.
  2. Optimise for SEO. You mustn’t forget to use the best SEO practices for on-page optimisation and link related evergreen content together to improve your SEO rankings.
  3. Write for Beginners. Experts aren’t likely to be searching Google for broad topics and you want to generate evergreen content for large and recurring audiences.
  4. Avoid technical jargon. Those who aren’t experts are unlikely to understand technical jargon, especially when it comes to a niche topic, which is why it’s important to avoid jargon in your content.
  5. Repurpose your content. There are many ways you can reuse content and re-inspire great ideas in a range of formats, from blog topics to social media posts, etc.

Why does Evergreen Content work?

When it comes to updating your website or blog regularly, there are many content types to choose from. Some of which resonate with the audience and some do not; the only content that will drive genuine traffic for years to come is evergreen content. It’s not based on current news or industry trends; instead, try to focus on issues that the audience may face or encounter. Evergreen content works for months and years once published because it’s eternal and won’t fade away. Usually, this type of content will last the test of time without needing to edit it or make major changes.

Evergreen content is one of the most widespread and effective content strategies you can use as a marketing tool. If you focus on creating quality content that is valuable to your readers rather than just for the sake of it, it will help you generate more positive results. For more information, why not get in touch with Blue Whale Media?