flat website design

What is Flat Website Design and how can it benefit your website?

As a leading website design and development company, we are always striving to create modern and visually appealing websites for our clients. One web design trend that has become increasingly popular in recent years is “Flat Website Design”. But what exactly is flat design, and how can it benefit your website? In this blog post, our web designers in Preston will explore the principles of flat design and discuss its benefits for your website. So if you’re ready to take your website to the next level, keep reading!

What is Flat Website Design?

Flat Website Design is a minimalist approach to website design that emphasises simplicity and functionality. This design style has gained popularity in recent years due to its ability to provide a clean and modern look to websites. Unlike its predecessor, skeuomorphic design, which tried to replicate real-life objects and textures in the digital world, flat design focuses on using simple elements such as bold typography, flat colours, and simple shapes to convey the message.

Flat design has its roots in the minimalist art movement of the 1960s, which emphasised simplicity and functionality over ornate design elements. However, it was not until the early 2010s when flat design gained mainstream popularity with the release of Windows 8 and the redesign of Apple’s iOS. These companies adopted the flat design style for their operating systems, which sparked a trend that quickly spread to web and graphic design. Today, flat design is one of the most popular styles of web design, thanks to its simplicity, ease of use, and ability to load quickly.

The Benefits of Flat Website Design

Now that we have a basic understanding of what flat website design is, let’s explore the benefits of using this design style for your website. From improved user experience to faster load times, flat design has many advantages that can help your website stand out in a crowded online marketplace.

Improved User Experience

Flat website design allows for easy navigation and user-friendly interfaces. The simplicity of the design style means that users can quickly find what they are looking for without getting lost in cluttered web pages. With fewer design elements to distract or confuse users, they can focus on the site’s content and complete their desired actions with ease. Additionally, the use of bold typography and simple shapes can enhance the readability of the text and make it easier for users to understand and engage with the content.

Faster Loading Speed

Flat website design uses fewer graphics and design elements, which translates to faster loading times. This is especially important in today’s fast-paced online world where users expect websites to load within a matter of seconds. A faster loading website can improve the user experience and lead to higher engagement rates, longer visit times, and increased conversions.

Easier Navigation

With a flat design, website navigation is clear and straightforward. Designers can use simple and intuitive icons to guide users to the information they need. Additionally, the use of negative space can help to separate different sections of the website, making it easier for users to navigate and find what they are looking for.

Increased Visual Appeal

Flat website design can make your website look modern, sleek, and professional. The use of bold colours and typography can create a visual impact that catches the user’s attention and draws them into the site’s content. Additionally, flat design can be more responsive and adaptive to different screen sizes, making it ideal for mobile devices and responsive design.

Tips for Implementing Flat Website Design

Now that we’ve explored the benefits of flat website design, it’s time to consider some tips for implementing this design style effectively. Designing a website with flat design principles requires attention to detail and a thoughtful approach. Here are some tips to consider when incorporating flat design into your website.

Keep it Simple

One of the main principles of flat website design is simplicity. To effectively implement this design style, it’s essential to keep the design elements simple and easy to navigate. Avoid using too many colours or design elements that may confuse users or make the website look cluttered. A simple and clean design will enhance the user experience and allow them to focus on the content.

Use Bold Colours

Bold colours can enhance the visual appeal of your website and create a lasting impression. Using a limited colour palette with bold and contrasting colours can make your website stand out and catch the user’s attention. It’s essential to choose colours that complement your brand and messaging, as well as evoke the desired emotions in your audience.

Use High-Quality Imagery

Flat website design often uses high-quality imagery to create a visual impact. The imagery should be relevant to the content and of high resolution. Low-quality imagery can make the website look unprofessional and detract from the user experience. Using high-quality imagery can create a lasting impression and improve engagement rates.

Emphasise Typography

Typography plays a vital role in flat website design. Bold typography can make the content stand out and enhance the readability of the text. It’s essential to choose fonts that are easy to read and complement the overall design elements. Using different font sizes and styles can also help to create a hierarchy of information, making it easier for users to navigate and find the information they need.

Use Negative Space

Negative space, also known as whitespace, is a crucial element of flat website design. This refers to the empty space around design elements and text. Using negative space effectively can make the website look clean and spacious, allowing the content to stand out. It’s essential to strike a balance between negative space and design elements to ensure that the website doesn’t look too sparse or cluttered.

Consider User Experience

Finally, when implementing flat website design, it’s essential to consider the user experience. The design should be intuitive and easy to navigate. Buttons and menus should be clearly labelled and easy to click, and the website should be mobile responsive. Paying attention to user experience will ensure that users stay engaged with your website and are more likely to return.


In conclusion, flat website design is an excellent option for businesses looking to create a modern and visually appealing website. By using bold colours, high-quality imagery, typography, negative space, and considering user experience, you can create a website that is not only aesthetically pleasing but also easy to use and engaging. At Blue Whale Media, we have extensive experience in website design and development and can help you create a website that meets your business needs and exceeds your expectations. Get in touch with us today to discuss your website design requirements.