What is typography and why is it important for a web designer?

What is Typography Why is it Important?

In this day and age, we constantly come across written words. From the texts on your phones to instruction booklets, we see fonts all around us. But rarely do we consider a designer’s effort in setting up the tone of a particular sentence through fonts.

Web designers in Cheshire play an important role in blending the look of a text with what it actually says. Most people don’t realize that you can express emotions and moods simply with the use of typography. 

In this article, we’ll be taking a look at what typography is and what role it plays.

What is Typography?

Typography is simply the art of designing texts and letters so that words become clearer and easy to read. The purpose of typography is also to make texts appealing to readers.

The main elements of typography are font style, size, space, and structure. Basically, typography is a tool that brings texts and words to life.

The Importance of Typography

On paper, typography may seem like it’s just about choosing stylish fonts. However, it is so much more than that. It plays an important role in user interface design.

A good typography design will provide an amazing visual hierarchy, balance out the page’s graphics, and set the overall tone of your page. 

Here are some of the reasons why typography is very important:

Brand Recognition

Typography not only gives your website its personality but also allows you to build a unique typeface that visitors can associate with your brand. Consistent and unique typography helps build trust with your visitor, which is vital for your business.

Influences Decision Making

The proper use of typography can have a tremendous effect on how visitors digest the information provided on your page. Eye-catching and appealing text can be more persuasive than your average fonts. Makes sure that the font you use reinforces the message that the text is trying to send out.

Captures the Attention of the Readers

Typography can have a profound impact on the reader’s attention. It can decide whether a visitor would stay on your page for a couple of seconds or a full thirty minutes.

For example, if your texts are hard to understand, and there’s no balance, the visitors would simply close your page. However, if the texts are appealing and easy to understand, the readers will want to read through your whole blog.

In this way, good typography can play an important role in capturing the visitor’s attention, which also increases conversion rates.

How to choose a typeface for your website

With so many typefaces to choose from, choosing the right one for your website can feel a bit overwhelming. Choosing the right one is more than just picking the one that looks nice.

Think about how you want your users to feel when they visit your website. Do you want your website to have a friendly atmosphere? Or do you want your website to feel serious with a high-end design? 

It is also important that your font blends well with the tone of your message. For instance, if you’re typing some important information, make sure to choose a simple font with no distractions.

Lastly, don’t forget about the function. It’s the worst when your fonts look pretty but are completely illegible.