What You Need to Know About Augmented Reality

You are probably here because Augmented Reality (also called Virtual Reality) caught your interest. As it is a relatively new concept and form of technology, many people are still quite confused about what it really is. Some might even consider it ”science fiction” or ”exotic”.

What is it?

Augmented Reality (AR) is a kind of technology that is used to present computer-generated images in a way that seems real. Surprisingly, AR has existed since the 1960’s, but it is the recent remarkable development of this technology that has placed it in the public eye.

How does it work?

AR works through different modes of technology such as screens, handheld devices, glasses, mobile phones, among others. Developers, such as those at the App Development Company Warrington, are involved with these. Surprisingly, AR is not all that complicated – this much Warrington SEO can guarantee. It involves mainly four things:

Cameras collect data about the interaction between the user and the technology, then sends it for processing. This step measures the elements such as speed, direction, orientation, and others. After this, the data are presented with projectors onto a surface, whatever it may be. Other AR devices have mirrors to help reflect the images and assist the eyes to properly align them.

There currently exists four types of augmented reality, all of which are focused on by the App Development Company Warrington:

Marker-based AR, also called ”image recognition”, requires a visual object (a marker) and a camera in order to print an output.

Markerless AR, on the other hand, is based on location and position. It makes use of a GPS, a compass, gyroscope, and accelerometer to get data about the user based on where he is. Maps and navigation support are good examples of this. App Development Company Warrington focuses on this as well.

Projection-based AR focuses on literally projecting images onto a surface, sometimes even letting the user interact with the projected image, such as holograms. Warrington SEO can assist you in developing holograms for your company’s events, promotions, and productions.

Superimposition-based AR uses object recognition as an anchor to its function. It replaces and distorts real-life images. A good example of this is IKEA’s system of allowing customers to design a virtual room.

Is it useful?

Augmented Reality can definitely be used to make everyday activities easier and/or more enjoyable. One excellent example of this is the use of AR in video games. AR games provide a whole new gaming experience for users, practically putting them inside the game and letting them play from an entirely new point of view.

AR is also being used in other fields such as medicine, tourism, education, and the arts. App Development Company Warrington understands that technology has certainly impacted so many different parts of our everyday lives. AR is also just another expression of just how widespread technology is today.

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