Why Blog? The benefits of blogging for businesses and marketing.
With almost four billion people worldwide currently connected to the internet, there has never been a better time for businesses to include blogging into their marketing strategy. Not only does blogging drive website traffic and promote your products and services, but it also helps you to build trust with your potential customers.
One question many people ask after starting a business is whether blogging is worth it in 2021. The short answer is yes, indefinitely yes! At Blue Whale Media, we always take advantage of blogging frequently, be this daily or weekly.
This is both for the benefit of our business but also our marketing efforts as well. So here are the benefits of blogging for your business and marketing.
You can repurpose blog content for social media
Blogging for your business helps you to be discovered on social media. Every time you create or publish a blog, you create content that people can share on social networks such as Twitter, Facebook and LinkedIn. This will help to expose your business to a wider audience that you may not be aware of. Blog content can also help to keep your social media presence going when you have a dry month. You’re ultimately strengthening your social reach with blog content and driving traffic to your website via your social channels—quite a symbolic relationship for a marketer.
It drives long-term results
The best business blogs answer common questions their readers and customers have. If your consistently creating valuable content or articles for your target audience, it’ll establish you as an industry leader or present authority within your industry. “Establish authority” isn’t bragging rights for your brand or even a vanity metric; it’s powerful stuff, especially within your industry and within the eyes of your audience. You can also use your blogs to measure sales enablement because, at the end of the day, that’s what they are and entail.
Build your network within your niche
When most businesses think of blogging, they focus on the customers they have. Rarely do they think about the networking opportunities established with the blogs published via their website. You never know who could be reading the blogs you post on your website and promote via your social media channels. Every niche has a handful of trustworthy and valuable blogs, from tech to media to digital marketing and website design. To readers, only a handful will stand out as they all feature consistent and frequent blogging. Frequent and consistent blogging is the simplest way for your brand to build the trust of any kind. Trust is not quickly established, but once a reader discovers a blog flowing with the value, they’ll naturally trust that brand or business.
Creating and publishing valuable content in the form of a blog means participating in your industry’s community. By doing this, you’ll build trust with customers and potential business opportunities. It’s tried and tested; it works for a lot of businesses, including ours. Why not get in touch with Blue Whale Media today for more information about our blog writing services.