Why Businesses Write Online Blogs

Why Businesses Write Online Blogs

If you’ve just started a new business, you should have noticed by now that a lot of companies write blogs on their site. Now, this might have got you wondering why companies write blogs in the first place. If that’s what you’re thinking, don’t worry. You’re not the only one. 

There are a number of reasons why businesses write blogs for their website. In this article, we will look at some of the main reasons. After you’re done reading through, you can consider if you should or should not write blogs for your business yourself. 

Keeps Audience Updated:

One of the main reasons why companies write blogs is to keep their audiences and clients up to date about the latest activity and development in the company. Now, you might be wondering why that is so important. Let us tell you why.

If you want to bring in more audience and keep the ones that are already here, you need to engage with them and have a good relationship. The simplest way to do that is through blogs.

While your website alone is enough to do most of the job, blogs usually give you a more flexible way to connect with your customers. You can share what the latest updates are, what your company is all about and not just what your company does. 

You can consider blogs as a channel to have direct communication with your highly valuable customers. You can talk in-depth about the products and services you sell, current industry trends, etc. 

Great for Driving Traffic to your Page and Building Long Tail:

The biggest reason why businesses write blogs is to increase their brand’s visibility. Without going too much into detail, the more blogs you put up, the better chance and opportunity you have to show up in SERPs. This can increase organic traffic to your businesses’ website. 

Blogs are one of the many marketing tools that can aid you in your SEO effort. With blogs on your website, you can increase your chances of driving more traffic to your website. Your well-written articles can be the deciding factor in converting those traffics into leads. 

Great for Internal Linking:

With inbound linking, you don’t normally have control since it all depends on the websites that decide what they’ll do with the links. However, internal linking is one of the things that you can have complete control over. Since it’s all up to you, there is no reason why you shouldn’t use it on your pages. 

Besides helping visitors navigate through your page, you can also use it to point your audience to the most crucial pages on your site. 

Using internal links to your pages and other blogs within your website can also help you with your SEO efforts. If you have relevant links, you have a better chance at ranking higher in the SERPs, which again leads to more traffic for your website. 

Get Customer Feedback and Reviews:

Business websites normally do a great job of providing the necessary information to the customers. However, the information provided is normally done in a way-communication style. There is no way for the customers to ask any questions, communicate with you, or make a comment.

This is where blogs come in to help. They provide for a two-way conversation so that potential customers can ask what they want. It also promotes feedback from the clients and allows businesses and customers to have an interactive conversation in the comment section. 

Having an interactive session with your customer also comes with a lot of benefits. Not only does it let you build trust, but it also allows you to look at your business from a customer’s point of view. With the information that you get from your customers, you can improve your website and services by making the necessary website design changes. 

To build a huge email database:

Even to this day, email marketing remains one of the most prominent marketing strategies. But despite being a great strategy, it can sometimes become too difficult for people to sign up. If you feel like it’s not working for you, blogs can be of great assistance. 

Let us explain how. If you post high-quality content that is also informative, engaging, and relevant, people will automatically want to sign up for your email newsletters as well. This ensures that your audience stays interested in your website, and your business can also stay on top. 

When trying to push your audience to sign up for your email newsletters, make sure to add links in your newsletters and blogs as well. This helps your audience find out if there are any new products and promotions that they should look out for.

Provide Complete Information on the Products:

If you want to provide useful information about your business and the products/services you’re providing, blogging can be extremely useful for you. You can also provide information about what they can expect from your business.

The more blogs you have on your website, the more reputable your business will seem. As a result, your audience will also begin to build their trust for your brand.  

To Make Social Exposure Easier:

Last but not least, blogs also help businesses get the exposure they need from social media. Whenever you add a new blog to your website, you’re providing your audience with content that they can share on their social media like Twitter, Facebook, etc. You can also post links to the blogs on your business accounts on social media. This gives your website much-needed exposure and drives traffic to your page. 

What’s so great about shareable blogs is that you don’t have to come up with a new blog every time you want to post something on your social media accounts. You can simply promote yourself by adding links to older blogs. This way, you can bring in more visitors to your website while also strengthening your presence on social media platforms.


If you’re trying to reach more people and build your business, the above points may be a good reason why you should start blogging. Not only does it work for your website’s visibility, but it is also fun and exciting to engage with people who are interested in your brand.