Why Does Blue Whale Media Promote Video Marketing?
Video marketing is a new area that Blue Whale Media has been working towards for the best part of two years now. We have heavily invested in all the original and best equipment to enable us to produce amazing videos for both ourselves and our customers. But why you may ask.
Most of us now have very hectic schedules, trying to juggle work, family and social lives. It has been found that most people prefer to watch a two-minute video instead of 15 minutes reading an article to obtain the same information. Guest speakers at INBOUND marketing and sales conference agree that half of all the content marketers produce, should be video marketing and we have to admit. But do the figures support this? According to Content Marketing Institute’s B2B Content Marketing, 60% of B2B marketers are using pre-produced video, and only 10% are using live streaming. This may seem low but what does it mean.
Based on the above information it seems that while marketers agree the video is the way forward, people seem to be avoiding it. While we were gathering information for our marketing plan we concluded that most businesses aren’t doing video marketing due to the cost of quality, so we have made this our USP. How have we achieved this?
This was one of the most significant areas of investment for Blue Whale Media. To achieve quality footage from all angles we have invested in some of the newest and best equipment around. We started with DJI’s Inspire 2 Drone, which is used by some leading film production companies across the globe. That shot in James Bond, 007 Skyfall film where they are fighting on top of the train, that was shot with this drone. Then we have our Mavic 2 drone which is excellent for those built up or dense areas of aerial filming. We then have our commercial camcorder Sony PXW-Z90 4K Camcorder. This is a beast of a camcorder with 1″ Exmor RS CMOS sensor with UHD 4K (3840 x 2160) resolution, a 12x Zeiss optical zoom, an OLED viewfinder and a 3.5″ touchscreen LCD screen. 4K Recording is possible in XAVC Long with 4:2:0, HD in XAVC Long with 4:2:2 10-bit, as well as MPEG HD in 4:2:2 and S-Log3/S-Gamut3 features offer users additional image control. I know that’s a lot of features. Finally, we have our good old Go Pro Hero6 for on-board action shots.
When you invest in that sort of equipment, you have to spend on the people to use it too. So we have. We have Lewis who is one of our CAA approved drone Pilots alongside Sam who is currently going through the Drone theory work to become a CAA Drone Pilot. Sam is, however, a fully qualified Videographer with a passion for the subject matter. We then have Luke who has just received his degree in Motion graphics and Amber who is the in-house, content writer and script production specialist. In addition to this, we have our two qualified Marketing Executives Eve & Holli. Together they make a formidable team for any Video Marketing project.
If you have undertaken any projects with Blue Whale Media, you may be aware that process is our strong suit. We have ensured that we have a robust process which has undertaken months of testing and tweaking to ensure that any project runs promptly and smoothly for both our Clients.
How does this affect the cost though? It’s been hard to achieve, but the starting price for Video Marketing with Blue Whale Media Ltd has been set at £995 + VAT. We have put fixed packages on the website under Video Marketing which explain exactly what you get within each. But all are a great start and will allow your business to achieve high sales or information video.
Why Video Marketing Though?
Better SEO for one. Search engines work on an engaging content basis. Nothing engages an audience more than a video. It’s quicker for the view and ensures that the bounce rate of your website will reduce. Also, YouTube is the second largest search engine behind Google. This means that they also get better rankings within Google than most companies own websites. If you put your video on YouTube, the visibility increases and therefore the opportunity to show up in search increases too. In addition to this, you can also post them on Social Media platforms which increases the chase of engagement even more.
Blue Whale Media Ltd would love to help you with your Video Marketing and have some great footage to showcase already. Head over to our YouTube channel to see the latest videos created. Be sure to follow the channel to keep up to date. Also if you have a Video Marketing project that you want a quote for then contact us on 01925 552050 or email us at [email protected].