Why responsive web design is so important in 2020

Why is Responsive Web Design So Important?

Responsive design is becoming more important than ever before. But regardless of how important it may be, you may not have an idea about what responsive design means. And that’s understandable if you’re not a web designer from Manchester. So before anything, let’s look at the meaning of responsive design.

What is Responsive Design?

Responsive web design is the way of designing websites where the contents can automatically match the screen of any device. The goal is to adjust the images so that they’re not wider than the screen’s width. This makes it easy for mobile users to read your content without zooming in and zooming out.

In simple terms, the responsive design eliminates unnecessary resizing, zooming, and scrolling, which otherwise takes place on traditional websites. With responsive web design, you will also no longer need a dedicated website for mobile users. You’ll have one site that will adjust itself to multiple devices of different sizes.

Benefits of a Responsive design

Here are some of the main benefits that come with a responsive design

Cost Effectiveness

Maintaining one website is already expensive enough. So, imagine how expensive it would be if you were to maintain two sites for desktop and mobile users. With responsive design, you will only have to maintain a single website, which reduces the cost by a considerable amount.


Another benefit of a responsive website is flexibility in terms of making changes to the site. You can easily make any changes whenever you want if you have a responsive web design. Having to make changes on both your website will be a thing of the past.

Your website being flexible is especially beneficial when you want to make small changes like fixing a typo or tweaking the design.

Improved User Experience

Website owners should mainly focus on user experience if they want their website to flourish. It should be easy to use so that people will like the site. If websites take a long to load, it can make the visitors unhappy. Plus, the website will also look unprofessional.

Customers will not want to do business with a website that is slow and unprofessional. However, with responsive design, websites can be more user-friendly. It eliminates scrolling and zooming and makes the content much more pleasing to read. And as such, people would want to give your business a try. 

Great For SEO

SEO is a common strategy adopted by website owners for gaining higher positions in search engine results. This allows web users to easily find your website.

Having a responsive design can help you with your SEO efforts. It is no secret that Google gives more preference to websites that are responsive and user friendly. So if your website is responsive, you’ll have a better chance of getting high rankings.

Easy Management

Responsive websites are easier to maintain because you only have to look after one site. If there are any issues with your website, you can quickly fix it yourself without the need for some professionals.


Responsive design is the perfect business strategy for your website. It is an essential part of every modern website marketing, hence you should adopt it as well.