Why Is Video Content So Important To The Web?
Have you noticed that websites are increasingly using video content? The statistics on the growth of video are impressive – so let’s take a look at a few…
- 500 million people are watching Facebook videos every day
- In an average month, 80 percent of 18 to 49 year-olds watch YouTube
- YouTube has over a billion users – which is almost one-third of all people on the Internet
- 52% of marketing professionals worldwide name video as having the best return on investment when it comes to marketing
It’s clear that videos are what people want – and they’re effective at getting your message across. Let’s face it, your customers are probably busy people, so watching a short but engaging video is often more appealing than reading marketing material.
Here at Blue Whale Media, the web design Warrington based agency, we can implement a comprehensive video marketing strategy for you. Or we can provide advice on how to embed videos on your site and link them to YouTube or Vimeo. On this latter point, it’s worth remembering that YouTube and Vimeo give you free storage for your videos, so you wouldn’t be using up your own storage and bandwidth limitations.
But why are videos so powerful? Here are a few reasons…
Customers enjoy creativity
Video offers you a chance to combine eye-catching visuals with a compelling script and suitable music. What’s not to love? And here’s some good news: you don’t have to employ a large video production company to make such a video. In fact, you could ask the Warrington web design agency Blue Whale Media to do it for you. With our animation capabilities, we can create an innovative campaign that also includes an entertaining script and music that’s perfect for the style and tone of your marketing.
Videos help your SEO
Research shows that customers stay on a website longer when they’re engaging with a video. So, in turn, this helps your search engine optimisation (SEO). This really can’t be underestimated. And here’s another amazing statistic: you’re 53 times more likely to land on the first page of Google if you have a video embedded on your site.
Animations are amazing
With animations, you can create aesthetically pleasing videos, often with a touch of humour and fun. At our Warrington web design agency we offer 2D and 3D animation services, but what’s the difference between 2D and 3D? The former consists of laying out images sequentially and in a rapid way to create the illusion of movement. While the latter is a more realistic style of animation, which allows you to incorporate different lighting techniques, for instance.
We also offer many other animation services, including whiteboard animation, motion graphics design and architectural animation. And we know, from our experience, that animation holds a web visitor’s attention, even if you simply use it for a website signature footer or a banner ad.
Take to the skies
With video footage, the sky’s the limit – especially here at Blue Whale Media, because we’ve invested in a drone that can capture incredible aerial shots. So you can provide your customers with a bird’s eye view of your business and its environment. This is especially appealing if you run a hotel with impressive grounds, for instance, or maybe a golf course with lovely views of the countryside.