Why is WooCommerce great for ecommerce?
If you’re creating an ecommerce business – or running one already – you need to know about WooCommerce. With more than 42 million downloads, it’s the most popular ecommerce platform on the web.
In short, WooCommerce is a free WordPress plugin that can help you sell any product imaginable – anything from musical instruments to funny wigs for dogs (yes, they really do exist!).
In this blog from Blue Whale Media, the website design Warrington based agency, we’ll explore some of the reasons why WooCommerce is perfect for ecommerce.
What it can sell
WooCommerce websites can sell an impressive range of items, including physical, virtual and downloadable products. And the plugin allows consumers to pay for products in many different ways – which is good for you and your customers.
In 2015, WooCommerce was acquired by Automattic, which is the company behind WordPress.com and a leading provider of WordPress software. So WooCommerce is clearly well-regarded within the industry and the WordPress team will always ensure that it’s easy to install.
Simple to learn
If you’re already familiar with WordPress, you won’t have any problems learning about WooCommerce. The settings page has a similar WordPress layout, for instance. Naturally, this can save a lot of time and effort when it comes to building an ecommerce business.
There are a number of features that make WooCommerce a good experience for your customers. Notably, they can look at their past orders or get information on their delivery statuses. These are huge benefits, and you’re likely to retain your customers once they recognise the convenience of your website. At Blue Whale Media, the Warrington web design agency, we can also advise you on the most effective ways to use WooCommerce and customise the platform for you.
WooCommerce is regularly updated by the clever souls at Automattic to make sure that it’s highly secure. This also means that it will always be compatible with the latest versions of WordPress. So you can be sure that you won’t have any problems with bugs creeping into the system.
Crystal clear statistics
This particular plugin also receives much praise for its web analytics. It gives you well-designed pie graphs that allow you to assess your sales and average orders, for instance, or selling dates and individual customer statistics.
Despite the prevalence of WooCommerce, it’s known for creating many different types of website. One of its main benefits is that you can adapt the platform in numerous ways – so your ecommerce site will be unique and won’t look like any other website. There are many themes to choose from, and once you’ve selected one, you change it with an impressive range of colours and styles.
If you’d like to learn more about WooCommerce, or any other WordPress plugin, we’re happy to help, here at the Warrington web design agency Blue Whale Media.