Why should you add a promo video to your small business website?

Did you know that 45% of businesses use promo video on the homepage of their website?

Unlike other content you use on your website, promotional videos give you the chance to introduce your brand and your company as well as explain who you are!

Humanise your brand

Promo videos with an energetic human element help visitors connect to your brand. It is also one of the best ways to create a personality for your business, enabling your business to communicate with your viewers and their trust.

Beat your competition

If your competitors don’t yet have a promotional video – beat them to the punch! Your promotional video will show your visitors that your business is more transparent than that of your competitors.

Keep traffic on your website

Promotional videos help visitors interact with your website in a new and sometimes more intimate manner. Many visitors prefer watching content over reading text, so a promotional video can also help you sell your business.

Speak their language

For many service-based businesses, it can be difficult to explain one of their products to potential customers. A promotional video using ‘layman’s’ terms to describe something will cut through the jargon and make it easier for visitors to understand.

Start a conversation

If you have a brand new website or business, a promo video can initiate a conversation or experience between a prospective customer and the brand.

Give customers something to share

People love sharing videos, 92% of people who watch videos on their phones share them with others. As long as the videos are configured so that they are responsive on mobile devices, they now have no excuse to share yours.

Increase search visibility

If you have great content, people will spend more time on your website. The more time that people spend on your website, the bigger reward Google will have for you in terms of search visibility.

Show up on more social feeds

Social feeds, such as Facebook and Instagram, do a great job of showing people what they want to see. An algorithm based on users’ previous activity, but also makes small businesses hard to be discovered by new audiences. Sharing promo videos on social feeds will help users find your business because you have shared more content.

Tell a stronger story

There’s no better way to reel buyers in than with a compelling story and who better to share it than your customers. Try recording customer testimonials in person; however, this is not always possible. Videos engage people by telling a story; they can be effective ways of demonstrating the benefits of your product or service.

The critical thing to remember if you are new at creating promo videos is to start filming now! The more content you create, the better you will become at filming, creating and sharing exciting promo videos.