Powerful reasons why you need to use video marketing
Video is progressing rapidly and will reach new heights sooner thank you think. 63% of businesses have started using video within their marketing strategy.
Undoubtedly, video marketing is one of the newest additions to the promotional toolbox. People still have their doubts about it, but using video to promote your business is a very effective way to further your marketing strategy.
Here are the key things about video marketing:
VIDEO BUILDS TRUST
Trust is the foundation of conversions and sales; the main concept of content marketing is to build trust and maintain long term relationships with your audience. 57% of consumers said that videos gave them more confidence in purchasing products online. By using effective video marketing you can present your brand and products in a way that is unique to your company and its values.
Video content is more than likely to engage people and ignite emotions but, by using one of the most powerful social media platforms, Youtube, it is easy to promote your brand.
VIDEO APPEALS TO MOBILE USERS
Videos and mobile viewers go hand in hand, 90% of consumers watch videos on their mobile. Youtube reports that mobile video consumption rises 100% every year. Since people like to watch videos on the go and the number of smartphone users is growing which means if you create videos, your audience will get bigger and bigger! Since 2013 mobile video views have grown more than 233%.
Google says that smartphone users are twice as likely than TV viewers to make a personal connection with brands, that’s also 1.4 times as likely as desktop users.
GOOGLE LOVES VIDEO
Videos allow businesses to increase the time spent by visitors on their websites. Longer exposure builds trust and signals search engines that your website hosts good content – your 53 times more likely to show up on google if you have video embedded on your website. Make sure your youtube videos are optimal for SEO. You can do this by writing interesting titles and descriptions, it will also give potential customers a way to interact with your brand.
VIDEO BOOSTS CONVERSIONS AND SALES
Videos can make a lot of money, adding a product video to your homepage can increase conversions by 80%. Most information transmitted to our brains is visual – so if pictures can boost engagement then imagine what videos can do for your business. Videos can also lead directly to sales – studies show that 74% of users who watched an explainer video about s product subsequently bought it.
VIDEO SHOWS GREAT ROI
What’s more exciting is 883% of businesses say that video provides a good return on investment. Online video editing tools are constantly increasing and becoming more affordable, you can now even record videos on your smartphone which are good quality. It is the content that matters, recent research shows that users are mostly put off by videos that don’t explain the product or service clearly enough.
Video marketing is becoming more and more affordable and widespread.
Using video marketing for your business requires creativity and knowledge; with a combination of both it can be possible for anyone to have effective video marketing!