Writing Interesting Meta Titles To Increase CTR
Page titles are the first thing that searchers take note of when they use a search engine to find out more on what they are interested in. It is what appeals to web visitors and convinces them to click on a particular site. It also helps the search engines have an idea of what your site is about and hence knows where to place it as a search result. This just goes to show how important a title is in determining how many clicks a website gets and therefore ample time and thought should be given when coming up with one. It should be something catchy and straight to the point. There are several pointers which, when followed, can lead to amazing titles and greatly increase the clicks that your website gets. SEO Warrington can help you come up with great page titles.
Since it is evident that titles are used by search engines, it is very important that catchy keywords form part of it. Keywords are used by search engines in determining the particular topic of a web page hence it is a good idea to put them at the beginning of the page title. According to SEO Warrington, doing so will increase the number of clicks that the site receives. Sometimes, especially when using a high competition keyword, it is advisable not to put it as the first word in the title. The reason is that it most likely has been used a lot of times by other websites and doing so won’t set it apart.
A great page title also depends on how long it is. One that is too long may not fit perfectly on the search results display, either by use of mobile or desktop. It is therefore advisable to come up with a title that I short but at the same time gives all the required information. By doing so, the whole title will appear on the display and the searchers will get to read the whole sentence without having to guess which words have been cut off.
Page titles are equally important as the website name. Not so long ago, site developers used to forgo the site name and instead focused on the page title claiming that the former did not do much in helping the site appear in search results. This could not be any further from the truth. As agreed, the title is fundamental but it should not come at the expense of the site name. The name is what gives recognition to a site and makes it a brand and SEO Warrington can help you come up with an amazing brand name. When a searcher sees a website’s name often during search results, they are likely to trust it and eventually, they will click on it.
In this digital era, almost everyone has a social media account, be it Facebook, Twitter or any other. Therefore posting content on one’s social media account will likely to receive a lot of viewing from other users of the same account. The main difference in search engine titles and social media titles is that the former is required to have keyword optimisation while the latter just needs to be creative and appealing to users.