4 main reasons why you need to be marketing your business on social media

4 Reasons Why You Need To Be Marketing Your Business Through Social Media

Keep Customers Up To Date

Social media is incredibly accessible to all ages and genders. With 4.2 billion social media users globally, according to https://wearesocial.com/digital-2021.

Posting on social media is easy, effortless and instant. With a click of a button your posts will appear on all your customers’ timelines keeping them up to date on launches, new products and promotions.

With most social media users logging on to their accounts to escape the real world, seeing your posts amongst their timeline is a great way to communicate with your audience instantly.

Enhance Customer Loyalty 

Another benefit of instant communication is instant feedback from your customers. You can see how people are reacting with your recent posts, new launches and announcements. 

Communicating back can help to build relationships as interacting with people can help to humanize your business, showing people that real people are behind the brand. 

Acknowledging your customers personally via DM’s or shoutouts through your stories can really help to be seen as a desirable outcome for your audience. Getting other people to share your account and posts is more likely to drive traffic from other potential customers to your website. 

Posting consistently keeps your posts more relevant and this can also help when it comes to engagement. The beauty of social media marketing is that you can post about other current events and causal topics related to your brand.

It’s Free

If you take anything away from this blog then let it be that four letter word. Who doesn’t love free advertising? Setting up your social media accounts for your business costs nothing! You can post as much as you like whenever you like. 

Of course, you can always choose to pay for promotions across your accounts which can boost engagement. But, the beauty of this is you can do this within your own budget. It is easy to plan and calculate your ROI as your analytics are built into your social media account.

Brand Building

Along with building a community with your customers, you’re able to target your audience by building your brand through social media. You can show people what you’re about via the imagery and language you use. 

Carefully curating your target market through social media can be extremely beneficial to your sales and overall traffic to your website. By getting the right people to engage with your posts online then you will be more likely to drive traffic in the right direction. 


In conclusion, social media marketing is vital if you want to build a strong relationship with your audience. It is a free and easy way to communicate your brand identity whilst also keeping up to date on potential competitors. Head over to Blue Whale Media’s website to see how else you can boost engagement with your customers.