A snapshot of Blue Whale Media Ltd in 2019
I haven’t written a blog for the website in a while so I thought as we start to finalise the year’s work this would be a good opportunity to put pen to paper again (so to speak)
We have found that more and more companies now want to put their best face forward to the world. What better way to do that than let someone see into the company with Video.
Why has video become so important in 2019
The trend actually began several years ago with people wanting video or interactive homepages on the website. This then developed when Facebook and other social media platforms started to allow video updates on their platforms.
Now the statistics for views vs reads or image views are staggering. A video on average gets 1200% more shares than its equivalent image/text counterpart. That’s huge. Imagine if you got just 1% more business from that.
What types of videos have Blue Whale Media Ltd been producing?
We are currently in the process of updating the website, but you can start to see our portfolios on the website.
Most of our customers are going down the route of Corporate videos. These are great as they give an insight into the company and require less client input making them a quicker task for clients.
We then have been filming a lot of Question and Answer sessions with clients recently. This is a great way of getting accurate information to customers. With increased views, if done correctly this can be great for customer engagement and increase the number of sales the company can achieve.
What do you think will be big in 2020
I think that two areas of video will become huge in 2020.
The first type would be product videos. If you have been on our website recently you can see that we are producing motion graphic videos with voice overs for each of our services. We are already finding that when people call in, we hear “I saw the video on the website and wanted some more information”. This is great for us to hear as it shows that the video has already started the sales process for us and has engaged the customer to call. The videos also really help illustrate a standard the company sets with its work. Take a look at our Web Design video if you haven’t seen it already.
The second type of videos I see being a big success and a traffic-driving force for 2020 is Service videos. These are very similar to Product videos but are more for services such as private doctors, restaurants etc. They are normally live footage videos and are great for showcasing your service, venue and your company. We are currently doing an exciting project for a private Doctor called Dr Stephen….Watch this space to see the final product!!! (Excuse the pun)
What’s in store for Blue Whale Media in 2020
Well, we are currently on the hunt for premises to hold our production and photography studio so that’s exciting.
We are also not just updating the current website we have a whole new one in production too. It will have an interactive menu, and logo for you to play with but will showcase a more sophisticated look for the company to go with our new branding which we have been developing throughout 2019.
Final words for 2019
Once again, it’s been a great year for the company and team. We have had some great people move on, but we also have taken on some very talented members of staff who have helped the business move on again!
We have taken on some bigger projects and started to ferment our position in a new sector.
We hope you have enjoyed our journey as much as we have. As always stay tuned to our Social Media Accounts for the latest from the company and team.
I hope you have enjoyed my blog and I wish you all a happy holiday this November/December!
Stephanie Sweeney – Operation Director