How To Ensure Your Brand Is Consistent Across Social Media
Marketing today has become much easier to connect with your audience. There are millions of potential customers that are online daily.
The leading platforms that people are on Instagram, Facebook, Twitter and Snapchat. This is where the vast majority of social media traffic is based. Your brand needs to be on at least one of these platforms for you to succeed. Everything that you post on social media must contribute to your brand message coherently.
Brand Consistency
Your brand should be recognized, no matter where the message and the imagery appears. You must be consistent throughout all of your social media channels. There are a few elements that you need frequently:
- Brand name: the company name should be the same everywhere.
- Branded watermarks: include a watermark on any images that you use.
- Images: to ensure that you are unique, avoid using stock photos.
- Consistent theme-related messages: the social media posts you put out should have a theme.
- Posting frequency: your rise on a social media platform can lead to a quick decline if the posting frequency is poor.
Integrate your social media channels
When you are finally active on social media, you must figure on how to get followers to subscribe to your other social media channels. For example, if you are marketing on Facebook, make sure you tell your followers that you are on Instagram as well.
This will increase your following without doing any extra work. The more you are in front of your followers, the higher the chance of them purchasing your products or services. By also have consistency with your branding, people will notice your brand more. This shows professionalism.
Visual Consistency
Some people might only recognize you by your visual content. This could be your logo or the pictures your using. This is important for you to maintain your visual elements throughout your social media platforms.
For example, if you are posting something on Facebook, post it o Instagram and twitter. This will let people know whos post that is by looking at the content.
Message and Principles Consistency
The message behind your brand also needs to be consistent. Colours have a great effect on emotion which means they should remain the same. One thing that you should keep in mind is that colours increase brand recognition by up to 80%. This means that you should stay consistent with your colours so they can work towards your advantage.
A company that does this really well is Coca Cola. They are famous for their marketing and product labels. Their use of colours is consistent and effective.
