How to Check If My SEO Is Working?
In today’s web connected world, an online presence is critical to the success of your business.
But a mere online presence isn’t enough. Your target audience must be able to find you. This is where SEO plays a crucial role.
But how do you check if your SEO strategy is working? Whether you are doing your own SEO or have hired a Warrington SEO agency, you want to be able to assess the results to be able o decide where you want to focus your online marketing efforts.
Here are 4 ways to check if your SEO campaign is delivering results.
1. Keyword Rankings
Tracking your rank is a crucial indicator whether your SEO efforts are working. If there’s no change in your rankings, even if your website is new, it means you are not putting in any SEO efforts.
If you find that your keyword rankings are fluctuating in 3 months, it’s a good sign. This means that your SEO campaign is on the right track.
The next goal is to move to the first page of the search results over the next 3 to 6 months.
As your Warrington SEO agency, we proactively track your keywords to steer your website to the top of the search rankings.
A direct impact of an improved ranking is your traffic. When there’s no improvement in traffic, it means that your SEO campaign isn’t working for you.
An increase in traffic depends a great deal on your niche as well. As a Warrington SEO agency, we have ranked websites in a wide variety of niches. Some have seen an increase in traffic of over 10 times, while some have seen about twice as much improvement in traffic.
The bottom line is that an increase in traffic should result in an increase in revenues. If that happens, then your SEO campaign is working for you.
3. Other Aspects
There are many other SEO metrics that can help you assess the success of your SEO campaign. These include inbound links, Google PageRank, crawl frequency and increased presence on social media.
A pro-active, well planned and executed SEO campaign is crucial for SEO success.