Different Parts of Search Engine Optimisation
Did you know? As per recent case studies, almost 75% of the visitors on the internet never scroll past the first Google search page. So, if your website does not at least end up on the first page, the chances of traffic are negligible, to say the least. Our own expert Manchester website design team understand that SEO is the ideal solution to deal with such situations.
If you want Google search engine algorithm to give your website high ranking priority, optimising your content is the ideal approach. However, SEO comprises of a set of strategic components that culminates together to produce the optimum result.
Here are some of the key parts of Search Engine Optimisation.
Research market-relevant keywords
Before you can work towards improving your website’s Google search ranking, it is essential to understand what type of content your audiences require. The answer comes in the form of keywords. Analyse what keywords your consumers are using most frequently and integrate them into your website content to boost search visibility.
Studies also show that almost 15% of the keywords used every day are new to Google. Hence, keyword research is a continual process, but extremely rewarding as well.
Establish Quality Backlinks
Backlinks are the backbone of your website. Your content might as well be unique and contain an overwhelming amount of keywords. But, without other websites backing you up, there is really no way to prove the legitimacy of your content.
Backlinks are a way of telling Google that your contents are reliable and secure. This, in turn, prompts Google to rank your website higher in the search list without any suspicion.
Create Crisp and Informative Meta descriptions
Meta descriptions are like a summary to your website content. It conveys to the consumers of what type of content they will get once they click on to it. Using quality keywords in a Meta description is extremely vital for grasping the attention of both the consumers and the Google search ranking algorithm as well.
The presence of quality keywords will ensure customers that they will get the information they require from your content. In addition, Google also searches for keywords to establish the relevancy of your content with the requirement of the users as well.
Create Quality and Engaging Content
The next crucial part of Search Engine Optimisation is the content itself. After all, no amount of sugar coat is going to help if your content quality is poor in the first place. Poor quality reduces the reliability of your website content. So, even if Google ranks your website high on the list, people are going to eventually opt out of clicking on it.
Original contents combined with quality keywords are the best combination that can skyrocket your website’s reputation on the web. The best websites are not always listed on top. But people still scroll down to see if they are listed, and prefer clicking on it rather than the higher-ranked sites.
Use a Simple and easy-to-read Domain name
A relevant domain name is one of the key components that Google search engine algorithms look for when ranking your website. A clean and simple domain name that makes it easy for users to understand which website they are clicking on to is usually more recommended.
In addition, it is always more convenient if your website URL contains a keyword as well. This will make it easier for Google to identify the relevancy of your website with the associated keyword searches.
Implementing a search engine optimisation strategy by our expert SEO in Nantwich can spell wonders for your website search engine ranking priority. However, all the associated advantages are only attainable if it is implemented efficiently. Search Engine Optimisation comprises of different parts that play their respective roles in assuring the ideal outcome.