Your Digital Marketing Checklist for 2020
There’s no better time to start your marketing checklist than at the start of the year! We suggest taking a look back on 2019 and working out what can be changed or even better, what benefited your company. Then think to yourself, have you made a checklist for 2020? A checklist will help you cover every possible aspect of digital marketing to ensure your strategy doesn’t exclude any vital content. This is the year of no boring content!
Video is something we’ve been loving recently. There are so many different types of videos that can be created and you can use them on multiple platforms such as social media, websites, articles and even email marketing. For 2020, you want to make sure video content marketing is near the top of your checklist. Within the checklist, you need to plan what content you need for the video and the equipment you need. This will allow you to prepare everything for when you come to filming.
Social Media is always going to be a popular aspect of digital marketing. Even though there are new platforms being introduced all the time, all social media will be around for a long time. Each platform offers unique tools and has different types of audiences to target. For this year, social media should also be on your marketing checklist as it opens so many opportunities. Not only does it allow you to sell your services but it also enables you to show your company persona and some behind the scenes shots which customers will relate to. Within the social media aspect of your marketing plan, you should also be planning for social promoting such as Facebook Ads and Instagram Ads. These will help you target a more detailed audience which hopefully will result in more leads.
If you don’t know already, SEO marketing is a long-term process. Most people think it’s just a quick step but there are a lot of steps in the process of making your website appear on the first page of the search engines and there’s even more work to do to try and get your website right at the top. SEO needs to be on your marketing checklist as if your website isn’t showing up on the search engines on the first page then you’re less likely to get a lot of relevant enquiries.
Email Marketing has been around for years and if you haven’t started a strategy yet then you need to. For 2020, put email marketing on your checklist and see the difference it makes to your whole marketing campaign. For planning purposes, you need to think about what types of emails you will be sending and to what audience. In addition to this, you need to think about the design of the emails. You might need to hire a creative agency to help you do this.
For bigger companies, it’s great to think about influencer marketing. This only really works for certain sectors of business as influencers are usually well known people on Instagram that relate to your business in some way or another. Influencer marketing has become popular over the past few years and it can work wonders for both social media and sales. You can get an influencer to promote your business in many ways such as create ads, wear your products, review your services and much more!
Now you have some items to go on your checklist, it’s time to start actioning them! If you need any more inspiration, head over to our marketing page now: https://www.bluewhalemedia.co.uk/marketing/