CMS Platforms for eCommerce
As more and more businesses join the eCommerce trend to boost their sales and conversions, it becomes imperative that you employ the best CMS solution for your business. According to experts, eCommerce sales will witness a significant upward trend in the coming years and expanding or creating your online presence is the best thing to do.
So what is eCommerce CMS? Why do you need it? Which are the best CMS platforms for eCommerce? If you are seeking answers to these questions, you have landed on the right page. This article will help you understand the importance of eCommerce CMS platforms and why it is crucial for your business.
So without further ado, let’s begin:
What is an eCommerce CMS?
CMS or content management system is software that allows businesses to simplify their online presence. It enables you to create and publish your website content even if you don’t have any coding experience. Additionally, you can edit your website appearance or add new sections to provide a better user experience or promote your products.
eCommerce CMS is a perfect solution for those looking for a simplified process of managing their online presence. Whether you want to sell your products through your website or manage your products, CMS platforms for eCommerce is undoubtedly worth considering.
eCommerce CMS has two major categories, which is open source and SaaS. While an open-source eCommerce platform provides full control over your website functionality, SaaS simplifies your eCommerce management by reducing a separate server’s requirement. Additionally, with SaaS platforms, the provider manages your website operations which are the other way around with an open-source platform.
Why do you need an eCommerce CMS?
As we mentioned earlier, CMS can boost your online presence significantly. Whether you opt for the open-source or SaaS platform, CMS will help you to manage your website with ease. To help you understand why CMs is crucial for your business, here is a list of the advantages CMS can provide.
One of the most significant advantages of using content management systems is their ease of use. With CMS on board, you get a user-friendly and effortless management system that allows you to have full control over your website. You can set up your website the way you want without the hassle of going through advanced technical skills or writing codes. It enables you to handle your website content and product updates with ease.
Your customers want the latest and greatest from you all the time. However, keeping up with your promise can be underwhelming if you have to go through developers every time you want to roll out fresh content for your website.
As CMS provides an easy management system in your hands, you can update your website content without third-party help. This process can save you time and money since you don’t need to pay developers for the task.
Social media integration
A successful eCommerce entrepreneur knows the positive effect that social media can add to his business. Your customers are online, and creating helpful and engaging content can boost your search engine ranking and drive you more sales.
CMS helps by organizing your content, which makes it accessible to your customers. If your customers like what they see, they will share your content more, driving more sales for your business.
Since CMS provides you with many management options, it becomes easier for your team to put forward better content for your consumers. Your team can work together, which eventually is a boon for your business. It generates positive ideas for your business, such as product marketing and better optimization for your customers.
What to consider when choosing your CMS platform?
Since CMS can boost your online presence and optimize your customer experience, it becomes imperative that you choose the right one in the first place. To help you decide better, we have listed some key parameters you need to consider before choosing one.
SEO is an integral part of any website, and an eCommerce site is no exception. SEO helps your website rank higher in search results, enabling you to garner more reach and conversions. Opting for a well-optimized SEO-friendly CMS will ensure that your pages and products are visible to your targeted audience.
Here are two things that make a CMS platform a good one.
- Page URLs – Readable, short, and includes primary keywords
- Meta descriptions and page titles – Engaging and to the point with primary keywords
A good user experience is vital for any business to grow, and so your CMS platform should provide all the essential optimization requirements needed to provide it. Here are two UX features that you need to consider while choosing your CMS platform.
- Easy to use and flexible design options
- Optimization for mobile shoppers
Easy to use
One of the most significant advantages of using CMS platforms is that you don’t need any advanced technical skills to set up your website. However, choosing the perfect CMS platform can be tricky. You have to ensure that your CMS allows you to perform content updates and website optimizations without going through a lengthy process. It would be best to evaluate this requirement before choosing your CMS platform.
CMS platforms that offer plentiful system integration will make your website future-proof. For instance, if you face a requirement to install a particular plugin in the future, your CMS should allow you to install and activate the plugin without breaking a sweat.
Best CMS Platforms for eCommerce
If you are reading this part of the article, we assume you now understand the concept of implementing CMS to your eCommerce website. Below are some of the best and popular CMS platforms for eCommerce.
CMS platforms can provide the perfect boost to your online presence and are the need of the hour for every eCommerce website. However, choosing the perfect option can be tricky. We must consider certain things, such as technical capabilities, marketing, design, and future needs, to deliver the best user experience.
Whether you opt for a content-first or an eCommerce-first platform, a CMS platform that provides the best user experience is undoubtedly worth considering.