10 Ways to Enhance Mobile User Experience On A Website
Studies have shown that more than half of the world’s internet traffic comes from mobile users. Hence it is crucial to focus on better user experience for mobile users as well. Simply having a mobile-friendly and responsive website is not enough at times. Here are ten ways to enhance user experience on a mobile website:
Design for Mobiles
The way people navigate in mobile devices is different from desktop computers. They mostly want to find exactly what they’re looking for without having to visit multiple pages. Therefore, mobile websites need to be clear and easy to understand. To understand the differences between designing a desktop and mobile website, speak to a Liverpool website design company.
Highlight Calls To Action
As already mentioned above, mobile users look only for what they want. Keeping that in mind, you should also highlight your call-to-action button for visitors to find them easily. You can use bold letters to grab their attention or use some colors.
Smaller Forms/Use Auto Complete
Having long forms is never a good idea. It is best to avoid it as much as possible, especially for mobile users. If you’re designing a form for your website, make sure you ask only the absolutely necessary questions.
Proper Use of images
Making proper use of images is crucial for better user experience in mobile phones. This is because mobile screens are much smaller than desktops and they usually take more time to load. Use only those images that help in summarizing your content.
Optimise For Speed
Speed plays an important factor when designing a website. Studies have shown that web users are likely to leave if a page takes too long to load. If you want to enhance the user experience, you must optimize your site for speed.
Mobile screens are smaller, so naturally, your texts should also be smaller to fit on the screen. If it is too large, then users may have to zoom in and out, which can be unpleasant. You do not want your texts to cover up the whole screen.
Your website’s navigation could either make or break your business. If visitors have to click several times to get to the content they want, they will likely leave. For the best user experience, adopt a simple and convenient navigation bar.
With a small mobile screen, it can be hard for users to find what they are looking for. Because of this, you should consider adding a search option on your website. It would be a loss if your potential customers left because they were unable to find your content.
Colours and Style
Many people overlook this aspect, but colors also play an important role in enhancing user experience. Modern phones support 16 million colors, so if you use the right colors, your website will look brighter and sharper.
Just like your website’s structure and blogs, your content should also be easy for readers to understand. Make them short and to the point. Most mobile users don’t read every sentence of your blog, so it’s important to ensure your content is readable and gets straight to the point.