Ways Responsive Web Design Benefits Your SEO
Creating a well-optimised website is something that everyone needs to do to get as many people to visit your website and convert. It would be best if you considered all the different devices that people are going to use on your website. This is so that you can cover all the options with responsive Webdesign. This is important if you want all of the people to visit your site to have the best experience when using your site.
This might sound all familiar to you, but it might be a surprise that this can directly affect your SEO. Please take a look at the list of SEO benefits you’ll get once you implement them to your site.
Mobile Traffic
Probably the most critical result of responsive web design is the increase in mobile traffic. Mobile had been slowly growing over the years, but it has dramatically increased and has now outperformed desktop altogether, due to the pandemic. Mobile devices have become a main focal point for a number of website developers, including ourselves.
Optimising your website has become an industry-standard, so by using responsive web design, you are inviting people to have the best experience on your website. Google notices this, and it will improve your SEO.
Faster Page Loading
Page speed has recently become a significant SEO factor. With the introduction of mobile-first principle, Google has said that page speed will become a significant factor for SEO. This was announced back in 2018, but we have seen it to come into effect last year. Even if you do change the page speed to your site you won’t see the SEO effect straight away, it does take some time.
Investing in faster web pages at an early stage is a good way to prepare for the future. Today, if your website takes longer than three seconds to load people, will automatically just leave your site.
Lower Bounce Rate
Website visits mean nothing if the bounce rate is extremely high. This means that a great number of visitors that come to your site leave immediately because of having a poor experience. A lot of professional SEO agencies and our SEO and PPC excerpt, Jamie, recommends using responsive web design as a means of lowering the bounce rate. This also improves your rankings on Google.
Keep in mind that the bounce rate is an unreliable factor because it does depend on what type of website you have.
Good UX Design
Google wants to give its users the best experience, so by having good UX design, you will be giving your customers the best experience. This also affects your SEO quite a lot. Users need to see the full content on any screen and navigate it with ease. You dont want your users to struggle with zooming, scrolling or anything else that helps them browse your site.
