How to Improve your Cyber Monday sales using SEO
The holidays are just around the corner. And the holidays bring with them the annual Cyber Monday shopping rush. There will be a lot of hustling and bustling for online retailers and merchants as the event draws near. And for them, this is the perfect opportunity to snatch customers. There’s no better way to boost your sales with the help of an SEO agency in Liverpool. Our team at Blue Whale Media are experts in boosting a website SEO, especially when it comes to the seasonal points of the year.
What’s so good about Cyber Monday?
The spirit of online shopping has grown exponentially over the last decade. And Cyber Monday has become one of the busiest e-commerce trends every year. Whether you’re shopping for clothing, furniture or hardware, Cyber Monday sales provide attractive prices you cannot resist. As a result, more people wait for such occasions to grab the best deals, increasing the marketing revenue.
The Cyber Monday sprees begin on the Monday right after Thanksgiving. So there’s no fixed date like Christmas. This year’s sales will take place on the 29th of November.
How does SEO help to optimise your sales?
With the help of Search Engine Optimisation, you can garner the attention and traffic you’ve been seeking. You can optimise your pages to match the season or set keywords that relate to consumer choices.
This way, your pages or online stores will show up at the top of search rankings. It is a simple and effective way to increase visitors who can convert into paying customers.
How can you optimize your Cyber Monday sales using SEO?
It might seem daunting at first but requires only minimal and practical tweaks. So here are a few essential tips to improve your search volume with SEO.
- Mobile search optimisation – These days, portable is the way to go. Shopping can take place anytime and anywhere. And a majority of the shoppers we see online are all looking for products on their mobile phones and tablets. And not everyone has a computer or laptop with them everywhere they go. But their smartphones are always at hand.
Therefore, you can optimize your website or pages and make them suitable for mobile devices. This way, customers can load or view your products on the go.
- Study previous year’s trends – You can analyze the trends of earlier years and set your page accordingly. Look at which search terms people used the most or which product was in the shopping cart of the majority. By studying them, you can set your goals accordingly and improve conversion rates.
- Identify keywords – When it comes to SEO, keywords are your best friend. You can create a list of keywords related to the holidays. This way, you can bring in the old and a new list of customers willing to buy your products. When people search for specific items, and if your site generates relevant and valid keywords, it is a win-win for both parties.
You might attract users and generate thousands on Cyber Monday, but SEO can help enhance user experience, which ultimately leads to better sales and revenue.