How to Improve Your Website’s Usability?

Website usability refers to the ease with which your visitors are able to use your website to find what they’re looking for easily (example product details or company history). Website Design Alderley Edge follows usability best practices when designing websites to make your website friendly for your visitors as well as the search engines.

Make Moving Between Pages Easier

A professional website design Alderley Edge service gives due importance to incorporating efficient navigation for increased website usability. Good navigation ensures visitors are able to find the information they are looking for effortlessly.
Some key techniques that facilitate a better navigation include:
• Easy-to-understand menu headers
• Categorising pages for easy location of specific information
• Use of a search option to locate information immediately

Use Design Elements that Facilitate Good User Experience

Minimise unwanted graphics to speed up website load time. If graphics are essential, go for scripts that do not compromise load time. Use colours, patterns, and fonts to your brand’s advantage.
An expert website design Alderley Edge company utilises the concept of colour psychology to encourage desired visitor action. They also fine-tune fonts and other design elements to your brand image.

Go for a responsive design that enables your website to self-adjust according to user’s device screen size, and thus facilitates usability.

Make Content More Readable

Online audiences never go through content word by word; they only scan it, reveal web usability studies conducted by Jakob Nielsen, an eminent expert in the field. Studies by Nielsen also show that readers tend to read content on a page in an F-pattern.

If you want your content to be read and digested, present it in a form that makes it easier for users to scan.
This can be accomplished by:
• Keeping articles and other text short
• Using shorter sentences and paragraphs
• Including differentiating text styles such bold text and hyperlinks to attract faster reader attention
• Using bulleted points, and sub-headings
• Presenting the most important information at the beginning. Given the F-pattern reading behaviour, this presentation ensures that key information is read by users.

Include Images Thoughtfully

Include images on a webpage only if they support the content. If you are using images only as a decorative piece on your webpage, they serve no purpose, show studies by Nielsen.

Real images of people and products are more effective in conveying information than photos featuring models or glossy advert-kind hyped product visuals.
Improved usability delivers better search engine rankings and conversions. A knowledgeable website design Alderley Edge service can build a high-performing website with best usability design practices. Contact Web Design Alderley Edge today for a free consultation.

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