How to Run a Successful Marketing Campaign
Creating an entire marketing campaign might be complex but it is actually pretty straightforward -if you do it correctly. Planning your campaign is just as important as designing it all. The planning stage will determine how you measure success and will guide your team if things don’t go as expected. This blog will guide you through a few things to think about before planning your campaign.
The first question you need to ask yourself will be; what is the main purpose of this campaign? Some things you may want to consider are; to promote a new product or service, increase brand awareness, gather customer feedback or content, generate revenue, boost user engagement, or advertise an upcoming event. Whatever it may be, this will be one of the first steps when planning your campaign so you are then able to progress onto the next stages.
Who is the target audience?
After finalising your objective and goal for your campaign you can then work out who your target audience is. If you already have a business up and running and already use social media for your business you probably already know who your target audience is, but think about how this may change at Christmas. You will need to identify your audience’s interests. Some things you may want to ask are; what are my audience’s general interests? What social channels do my audience use most? Do they engage with posts or do they just browse? What kind of content gets my audience’s attention?
How will you measure your campaign?
The answer to this question will be different for everyone. This might be from checking email open rates to new Facebook likes or product pre-orders. You are able to get an insight into how well your campaign is doing by using Facebook Creator Studio or Facebook Business Manager. You are able to see the number of views, likes, follows, mentions, and much more through this tool.
Creating the campaign
You will need to start with finding out what your audience interacts with the most and what they find most visually engaging and appealing -you will have already figured this out earlier on in step 2. It is a known fact that the use of videos on social media attracts more people and keeps people engaged, which means this is probably one of your best bets when thinking about your campaign. Adding sound to the video will also increase engagement and video views.
It is a given each social media campaign will be different, and this is due to the amount that is spent on them. The more you spend, the more likely you are going to reach new audiences and increase the chances of customer conversion. Once you have your budget sorted you can then separate this between boosted posts, ads, content creation, and maybe influencer marketing.
Finally, it is important to keep track of your performance throughout the campaign. If you are halfway through the campaign and decide the target audience needs changing to increase the chances of being noticed, then you are able to do this. It is also vital to keep a note of all of this information for your campaign next year. You will be able to use this information to improve in certain areas.