Importance of Social Media Marketing to Businesses

Social media is probably the most popular thing right now, or at least one of the most popular things. In 2017 there were an estimated 2.46 billion users. That’s a lot of potential customers you can be targeting! According to Hubspot, 92% of marketers claimed social media marketing was important to their business, and 80% said their social media marketing increased traffic to their website. So, we know social media marketing has proven results for improving traffic and a huge majority of marketers consider it important to their business, but what makes it so important and beneficial?

Increased Brand Recognition 

You should take every opportunity to increase the visibility of your brand, especially if it’s free. Social media marketing finds you new customers and makes you more recognisable to existing customers. Someone on social media might be happily scrolling through their newsfeed and come across a post or ad by your business, or an existing customer may become more familiar with your brand after repeatedly seeing your presence on social media networks.

Improved Brand Loyalty

According to a report by Texas Tech University 53% of people who follow brands on social media are more loyal to those brands. Brand loyalty is important as it means customers are coming back to you and are choosing to do business with you over other companies. A factor of this brand loyalty from social media is personalisation. Make sure you don’t just use social media to promote yourself, engage with your customers too!

Increased Traffic

Without social media marketing your traffic is limited to either already pre-existing customers, word-of-mouth or people searching for keywords you rank well with. With social media you can spread through ads, people stumbling on your profile, people sharing/re-tweeting your posts etc. It’s important you include links back to your website all over social media to increase traffic. Increased traffic means more leads and more conversions, which leads to increased revenue!

Better Customer Experience

Social media is a great channel of communication between business and customers and should always be used with this in mind. Customer interaction adds to the personalisation effect of increasing brand loyalty, so this communication is vital and provides multiple benefits. Acknowledge compliments from customers and publicly deal with serious customer complaints with a personal tone.

Search Engine Rankings

Social media is great for SEO, specifically external linking. Search engines use linking as a way to determine how important your website/webpage is, and external-linking is more powerful than internal-linking. Simply posting a status linking back to your website, blog or service is great for SEO and will help you improve your search engine ranking, which in turn will increase traffic from people searching for your keywords!


Those are just some of the benefits of social media marketing which makes it so important to businesses. If we were to touch on every single benefit of using social media marketing I doubt this blog would ever end!

Blue Whale Media offers a great social media marketing campaign service which we tailor to suit your business needs. To find out more, check out the social media marketing service webpage or call the team on 01925 552050!

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