How To Do Keyword Research To Rank Better in 2020

With the latest updates and changes to Google’s algorithm, especially the all-new BERT algorithm, keyword research has taken a different path in 2020 and will require marketers to be at the top of their game to get it right. In this blog, I’ll discuss some keyword research tips to help improve your search engine rankings in 2020.

Keyword Density Is Dead

Like the meteor that struck the earth 66 million years ago and eventually wiped out the dinosaurs, Google is trying to have a similar effect to combat keyword spammers and stuffers. With Google RankBrain and BERT, the art of mentioning your keyword a set of amount of times in your content and suddenly ranking is now DEAD. Whilst keyword research is important, it’s just as important to remember that keyword research isn’t the same as it was in 2006 – you aren’t finding a keyword and then inserting it into your content a bunch of times. Instead of focusing on an individual keyword and the density in which you mention it, you should simply just write about it. When you are writing a piece about a product or service, such as “SEO Wigan” you will undoubtedly mention the keyword a number of times in your content as well as LSI keywords and synonyms, such as “SEO services”, “search engine optimisation” etc, which is great for RankBrain.

Google search bar autocomplete for website design

Finding Keywords

One of the best tools for finding a keyword is the search engine itself. For example, Google gives us plenty of methods of finding a suitable keyword and related keywords/synonyms. Firstly, through the autocomplete feature.

When you begin to type in Google’s search bar, it begins to autocomplete your search. Simply type your short-tail and broad keyword and watch Google suggest closely related keywords you can target. Additionally, the fact that it’s appearing in autocomplete shows that it is a popular search and many people are using that exact search query.

The second method is related searches. Search for your chosen keyword and simply skip past all the ads (there’s bound to be plenty) and the minimal organic results and you’ll find a helpful little section titled “Searches related to [your keyword]” where you can find even more related keywords and phrases you can use. Click one of these, scroll to the bottom of the page again and find even more related search terms you can use. Rinse and repeat as many times as you want to!

Google Searches Related to Website Design
Moz Keyword Explorer Tool

Keyword Research Tools

Perhaps you’re more of a number and stats person when it comes to keywords. In that case, you can try out one of the many keyword research tools that are available online. These keyword tools can give you the amount of monthly searches, the competition/difficulty of ranking for the keyword and related keywords. There are plenty of different keyword research tools out there, from the simple GoogleAds Keyword Planner or tools from SEOs such as Moz and Ahrefs keyword explorer tools.

Hire a Professional SEO Agency

It’s always best to leave the professional work to the professional workers! At Blue Whale Media, we offer a premium search engine optimisation service which includes keyword research, content creation, article/press release submission and reports. We take care of everything so you have more time to close those all-important sales! You can learn more about SEO here.