Why your business needs a website in 2020
While living in the digital world, every business owner needs a website unless they don’t want to grow their business. It has become a common nature that people who go online check out the company or brand before they buy.
A business website is not just about selling goods; it’s also about providing care to customers and they’re needs. 29% of consumers search for local businesses at least once every seven days.
Whether you are starting a whole new company or just starting a start-up, you will question why you need a website for your business.
Modern customers expect it
We are living in 2020 and people’s lives have all been digitalised. Before visitors bother to view your website, they will find it convenient to check what your brand has to offer before interacting. Six out of ten customers expect brands to provide online content about their business on a digital platform; more than half of them head straight to the brand’s website for more information. We recommend you have a website because today’s digital-savvy customers may look elsewhere. It is a way of delivering your online marketing message for 24 hours, 365 days a year!
Your business will gain credibility
With increasing digital trends, more and more people search the internet for things they want. If your business doesn’t have a website, potential customers will go to your competitors who do. Having a website for your business will not only provide information about your company, but it also grows credibility. Plus, people are likely to engage with a company they can trust; your website is the stepping stone towards building that relationship.
Your customers stay up to date
In its most basic form, think of a website as an online brochure or catalog for your business. You can update the website as much as you want and with any type, such as blogs, tweets, or testimonials. Having a website makes it much easier and quicker to update your information to customers so that they can stay informed and updated. You can also upload short video tutorials or downloadable PDF guides/ebooks to convert customers on the fence about choosing your business over a competitor.
Target a wider audience
A business website from a web design company in Stockport helps your business to be accessible from anywhere across the globe. More than half the world uses the internet; by having a website for your business, you can target a much wider audience. Targeting a wider audience means more people might be interested in the products you offer or services you provide. Also, including a blog or news feed on your website means you can update visitors on your business’s newest updates, content and even promotions.
A website redesign or a whole new website is the perfect time to re-evaluate your message and re-work your content to make sure it’s resonating with your target audience. 75% of people judge a company’s credibility by going through their website. It’s high time that your business should have a website that is a beacon for your online presence.