Nine Things No One Tells You About Blogging
Content marketing is one of the most popular buzzwords in marketing today. Content does more than just filling up your webpages, it is one of the most effective marketing methods of growing audience engagement, improving your brand awareness and driving sales.
But, here are some of the things that no one tells you when it comes to blogging for your business. At Blue Whale Media, our content marketing team has put their heads together to create a blog telling you everything you need to know.
The key isn’t just writing new content
As more and more businesses have started understanding the importance of content marketing more and more businesses are writing content. As a result, as the supply increases, the competition for getting that content found online increases as well.
If you want to do really well, you have to do two things:
- You have to update your old content.
- Kill off old and irrelevant content
By editing top-performing content that was previously written and published, you can update the ideas and information to add relevancy.
Your marketing strategy starts with your audience
Focusing on leads, traffic to your website, conversions and sales is good but looking at your audience is where it all begins. To get your audience to pay attention, you need to find your audience, create content just for them and discuss things that would concern them. This is because content marketing is all about knowing how your ideal customers think.
- What do they think about when online?
- Why does it matter to them as a customer?
- Their goals when they are online?
Debate: Quality over Quantity
When it comes to uploading content, quality beats quantity any day. Uploading blogs on a regular basis will help to generate results in any business goal you set out to achieve and keep your business high in search engine rankings. The reason behind this is because you create more valuable inbound link opportunities and indexing potential. When you create more blogs, you’ll drive more traffic to your website.
Don’t confuse your content with sales pitches
We all know that many digital marketers forget the essential part of the equation while creating content: the people. A customer journey is a story about understanding your visitors. How do they behave on your website? What can you do to improve their journey?
The last thing you want to do is lose them at the beginning of their journey. This means your content needs to be entertaining, engaging and fun!
Use data to analyse your marketing campaigns
Great content marketing is a mix of both creativity and data. Content marketers should track marketing metrics to use their insights to constantly improve their campaigns. Data can tell you everything you need to know to target your audience and engage them with the right kind of content.
With interesting competition, content marketing will grow at a faster pace. Blogging is bound to get harder and harder, especially when buying attention, you’ll have to earn it.
Get in touch with Blue Whale Media today to find out more about content marketing or blogging.