How to prepare your business for the Christmas marketing in 2020

Preparing your marketing for Christmas in 2020

Christmas is right around the corner, which means you will need to start preparing your holiday marketing ASAP! Setting up a marketing campaign is not easy, so leaving everything to the last minute is not exactly what you want to be doing. This blog will give you some ideas on planning your campaign for the holiday season, so if you need a few tips, then carry on reading!

Start your marketing campaign early

As we know, it is not the easiest task to set up a marketing campaign, so you are always better off starting early or seek the help of a professional marketing agency. You won’t want to be making last-minute changes to your site or risk something going wrong. There are several things you could consider doing to ensure you have everything up and running to go in time for Christmas, such as:

  • Ensuring easy access to the site
  • Have a customer support messenger available
  • Test your emails
  • Update your SEO with holiday keywords
  • Put a timer on your website that counts down to a new promo


Showrooms are most likely not an option this holiday season, so the alternative option is to use webrooms instead. Webrooms essentially work the same as showrooms, but you are simply showcasing your products online rather than in person, which actually may be more convenient for most people as you can see the product from all angles, from the comfort of your own home.


As many businesses have not been able to stay open or shut their doors forever, every sale made is essential and can make a big difference. Businesses are making sure they show how grateful they are for the support they receive through:

  • Offering discounts after purchasing
  • Having customer appreciation days
  • Follow customers up to check they have everything they ordered
  • Ask customers if they are happy with their purchase
  • Sending handwritten thank-you notes to customers

Customer experience is important

The holiday season can be a stressful time for many, and this year won’t be any easier with everything going on in the world. Although this is the perfect time for your business to help customers reduce stress by making the process a lot easier and making their experience positive and enjoyable. Self-service is becoming increasingly popular, so it might be a good idea to provide tools for customers to solve their problems themselves, such as a chatbot, which will allow customers to find out all the information they need without having to speak to anyone.