Reasons to Use Instagram for Your Business

Reasons to Use Instagram for Your Business

Since its establishment, Instagram has proven to be a powerful marketing tool for businesses looking to expand their presence and the visibility of their products. If you don’t already have an Instagram page for your business, here are some reasons as to why Instagram is such an important platform to market your product/services on.

Instagram currently has over 1 billion active users. Of those millions of people, over 500 million are on the platform on a daily basis. With that many available consumers, there is no limit to the success a business can reach with a dedicated Instagram strategy and layout. Also any kind of business can gain a huge following, if you really want your business to reach a lot of people, you will put in the hard work.

Instagram is a great way to show potential customers that you are more than just a boring company with no face for themselves. You can really make an impression with live posts and stories. The best way to use live stories is to show behind-the-scenes insights into your company and the people who work there. Some examples are videos that show how products are made, videos of office employees interacting with each other, and processes of clients orders or requested services. These stories help you build a closer relationship with your customers, resulting in them recommending your business to other people.

It can be hard, especially as a new business, when first joining Instagram, to see that you have a lot of competitors. One way to bring more attention to your page than others, is by using hashtags. By the use of hashtags, these help reach a wider audience base and can start trends. An example of this is when Coca Cola did the #ShareACoke campaign. A while back, the brand came up with the idea of sharing a coke by offering personalized labels for bottles. In this way, customers can gift Coca-Cola to others and share a Coke with them. The hashtag went viral and is still used by the company today.

Finally, your company can use Instagram to monitor your insights, as well as your competitors. This helps you see what you are doing correctly and what you need to take a different approach upon in terms of your competitors.