Social Media Marketing for Small Businesses
Social media provides a platform for businesses to engage with current and potential customers, share product and service information as well as spread awareness of your brand and business. It is a great customer service tool where people can leave reviews and messages about their experiences. People like to hear real-life customer feedback, which will in turn, help your sales and website traffic. Having a social media platform for your business means customers can also contact you directly via your channels and ask questions. This will help generate those all-important sales and enquiries.
In this blog, we discuss why social media marketing is important for your business, some of the best platforms to use and how to use these to your advantage.
Top social media platforms
In order to successfully use social media for your business it is important to ensure you are using the correct channels, and the channels which will benefit your business the most. We have put together a small list of platforms you should consider:
Choosing the right platforms for your business
Not every single social media platform listed above will work for your business. You don’t have to be on every one in order to run a successful business. Some things you need to question yourself on before creating any of these profiles are; how do you want to interact with your customers? Which platforms do your customers tend to use? And how much time do you have to commit to posting and scheduling your content?
Setting up your profiles
Once you have chosen your social media channels, the next step is to build your business profile. Here are a few things to consider when setting up:
- Your logo and page header
- Description and logos
- Contact details
- Your website address
- Links to other profiles and pages
- Begin to build an online presence
Different platforms have different requirements from others which means you need to take this into consideration when designing your branding. It is vital that your branding looks professional and relates to your brand as this is one of the first things new customers will look at. If you don’t have good branding then customers will think your business is also not good.
Now everything is set up and good to go, you can start planning your posts and scheduling content for your business. You may be wondering what kind of content to post. We would suggest making sure it is truly relevant to your business, question if it is readable and also ask yourself if your customers want to read it. You should also plan ahead when scheduling content and try and aim to have 4 weeks’ worth of content ready to go. If you rush posts then you may misword things and make easy mistakes.