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Email Marketing

Targeted Marketing

Email Marketing.

Having a robust and customised email marketing campaign is one of the first steps towards fostering a loyal and returning following of visitors and subscribers. With over 3.7 billion global email users, email marketing is the original form of online media marketing and is still the preferred method of communication for business purposes according to 86% of professionals.

Blue Whale Media’s email marketing service is a complete service for your online mailing list, creating custom newsletters, managing subscriber lists and converting email readers into clients. With a median ROI of 122%, email is the highest returning marketing format including social media and paid searches. A robust email marketing strategy is the best way of building a community of subscribers actively following your company’s latest products and services.

Why is email marketing so important for your business?

Email Marketing is still the most targeted cost-effective method of marketing available to most businesses.

Reach customers in real-time

Reach customers in real-time

People spend over 30 hours per week reading email, reaching customers in real-time through email marketing can be a high-performing tactic for your business. One major advantage is that you can reach international customers at the same time as your local customers. Email marketing enables you to build strong relationships with your customers to increase customer loyalty and achieve repeat sales.

People engage with emails

People engage with emails

99% of consumers check their email every day and it is the preferred way to receive branded updates. That’s a very important statistic and as marketers, we cannot ignore them which is why it’s essential to develop strong email marketing campaigns. People have not only chosen to sign up to your list but they will open your emails and browse the content.

Email marketing is easy to measure

Email marketing is easy to measure

It is a known fact that email marketing is easy to measure, first, you’ll need to determine what your goals are and then decide how you will measure your success. For example, you can measure the click-through rate, bounce rate, spam scores and unsubscribes, plus much more. You can get a better idea of how your email marketing messages are being received when you track the performance of the campaign.

It’s affordable

It’s affordable

Your business can still advertise successfully with email marketing even if you don’t have a large budget to work with. There are cost-effective strategies you can use within an email marketing campaign toattract people to your business and your services. Email marketing allows you to achieve communication with your customers through specific campaigns without breaking the bank.

Allows for targeted messaging

Allows for targeted messaging

Targeted messaging within email marketing isfundamental to every brand, in order for their email marketing campaign to be effective. According to a study, 53% of users unsubscribe from brands that send emails too often or emails that aren’t relevant to them. Marketers don’t often realise how profitable it can be to conduct targeted messaging within email marketing instead of sending non-targeted mass emails.

Increase brand awareness

Increase brand awareness

Without exerting too much spending you can increase your brand awareness as well which is why it’s the go-to strategy for most businesses. Email marketing is one of the best ways to build brand awareness easily as well as being a way to build trust with your customers. Consumers will buy from a brand they recognise rather than one they’ve never heard of.

Our Email Marketing Process.

At Blue Whale Media, our team can take care of the design and write the content, setup the campaign, send the email and follow up with a comprehensive report. We can help you see what worked and what didn’t within the campaign, so we can help to deliver exceptional results for your business.

Liaise with client

We liaise with our clients and find out what exactly they want and what they want to achieve.

Market research

We carry out in-depth market research on the business and its competitors to gain an idea of what content we need to be producing.

Plan the schedule

We produce a cleverly thought out sending schedule.

Design concepts

Once we have the plan in place, we will work on graphic concepts to set a tone and look for the posts.

Content creation

We create the content for each email we plan to send out.

Email creation

Once content has been approved we then begin designing the emails.

Schedule the campaigns

We use Mailchimp to schedule each of our campaigns.

Email Marketing Services.

There’s much more to email marketing strategy than sending out weekly emails, with subscriber segmentation, email personalisation and media integration now being necessary elements of any successful email marketing campaign. We provide complete and tailored email marketing management for our clients, including tracking KPIs, creating custom template designs and optimising CTA placements.

Email Marketing

Different elements.

Our Email Marketing Ideology.

Here at Blue Whale Media, we believe in crafting bespoke, brand-specific email marketing campaigns that will bolster more than just your email subscriber count. Email marketing has the power to convert visitors into customers, with targeted, customised andpersonalised marketing having been shown as the most effective method to do so.We start all of our projects with an introductory meeting where we get to know you and your company’s needs and targets. We also find out what kind of web presence and onlinemarketing your company currently has so that we can prepare a structured set of client-specific objectives to achieve in the first email marketing campaign.

Customised Design Templates

The in-house graphics design team at Blue Whale Media designs fully personalised email templates to match your website and brand’s style, making sure your company logo, colours and branding are present across every email sent.

Segmented Campaigns

We create various sets of subscriber lists and analyse how to best target varioussubscriber demographics. Segmented email campaigns have a 100.95% higher click-through than non-segmented campaigns, making them a must for your email marketing strategy.

Convert Your Visitors

All of our targeted email marketing campaigns are prepared with careful analysis of your current visitors and subscribers. By understanding the various demographics of your followers, we can develop personalised campaigns to ensure they become loyal customers.

Targeted Email Marketing Campaigns

All of our marketing campaigns are specially prepared and targeted to a demographic of subscribers with specific targets. We believe in tailored marketing campaigns instead of flooding your subscribers’ spam boxes with email.

Blue Whale Media Ltd

Why choose to work with us.

As a leading agency for marketing, at Blue Whale Media, we have a history of achieving results in all sectors for clients of all sizes. Using the best software and writing killer subject lines will guarantee that people open them, we can make email marketing work for your business. Our digital marketing specialists aim to understand your business’s potential and customer preferences to help you deliver highly targeted email marketing. With experience across a range of email marketing strategies for large corporations and small businesses, with Blue Whale Media you’re in safe hands.

Qualified Email Marketing Consultants
Our email marketing team is specially trained to harness the full capabilities of our email marketing software, with particular attention toconverting your email subscribers into click-through customers.

Qualified Email Marketing Consultants

Emphasis on Creativity
The Blue Whale Media team always places a significant focus on creativity with every project we undertake. All of our in-house teams are continually collaborating and communicating so that every project shines to its brightest.

Emphasis on Creativity

Reliable Testing and Reporting
Our email marketing team provides you with constant updates and reports. From testing which subject lines pull in more people to seeing who is clicking through to your website, our team provides you with continuous feedback.

Reliable Testing and Reporting

Email Marketing Packages.

Here are our 3 new packages for you to choose from.
*Client to pay their Mailchimp audience bill direct with Mailchimp (applies to all below)

Welcome Emails

£495 + VAT One Off Fee

Welcome emails show better open and click-through rates when they offer a personal touch and introduce your organization without slathering on the sales pitch. A welcome email would be automated to send to every person who signs up through your website.

– Design

– Content

– Setup on Mailchimp & Website

Newsletters

£500 + VAT Per Month

Many businesses and organizations send email newsletters to stay top of mind for their recipients. Most industrial businesses use email newsletters as the foundation of their email marketing program because they are great tools for educating customers and prospects about your business and showcasing employee profiles, company passion projects, and relevant graphics.

We will send newsletters to every person who signs up to receive them from your website once per month and each will be a unique design

– Design

– Content

– List update on Mailchimp once per month

– Design Setup on Mailchimp

Email Ads

£300 + VAT Per Week

Dedicated emails, or also known as stand-alone emails, contain information about only one offer. For instance, you can notify your target audience about a new product you have released or any offers and promotions you have to go with the individual product. These will be sent once a day, 3 times a week.

– Design

– Content

– List update on Mailchimp once per week

– Design Setup on Mailchimp

Have an idea in mind?

We’d love to hear from you.

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