Steps For Creating Remarkable Website Content
Content is the magnet of your website and arguably the most important tool in helping achieve your business marketing goals. Whether you’re looking to do a complete website redesign or just want to make improvements to your current website, it’s crucial to have a solid content strategy in place.
To make good website content you need to identify your unique value proposition, answer questions like why people visit your website and what you offer your audience.
At Blue Whale Media, our content writing team goes day by day creating content for lots of websites, here are some ways of how you can ensure that your website content isn’t average.
Target your audience better
When creating content people often think about what they want to say rather than what their audience wants to read. It’s essential to create content for your website with your various audiences in mind and think about what’s most important to them. By determining your key audience, you can create personalised content that is targeted and relevant to their interests, needs and goals. Your content is meant to answer their questions, educate them and address pain points. You should create website content that is geared towards clients, prospective customers, etc.
Include the essential content
With a solid strategy, each piece of content on your website will have a specific purpose and target audience. Be sure to use your website content as an opportunity to educate prospects about trends and common questions within the industry and for those further down the sales line to your company, process and services.
Here are some essential page:
- Case studies
- Client testimonials
- Compelling ‘about us’ page
Use the right language
As you begin to write your content, it’s important to speak the same language as your audience. Avoid using internal jargon, instead use language that your audience will understand, if your audience is more technical then it’s fine to use technical language within your content. Apart from blogs your content should be directed to your audience, write as if you’re having a conversation with them. This will make your audience feel more comfortable with your business and your content will earn their trust when deciding to make a purchase.
Most buyers have questions about their purchase, whether that be a service or product. If you answer their questions you’ll become a trusted person to them as well as earn authority in your field. Consider questions that start with:
When you’re launching a new website or expanding your website, don’t answer all of them in one go. Answer the most important questions and create a plan to provide valuable content for the others.
Having a solid website content strategy is crucial in today’s digital landscape where search engine rankings and being discovered by prospects are driven by quality content. Not only will your content help people find your website, but the quality and relevance of your content will also make visitors stay and move through your website.
At Blue Whale Media, we have a team of expert content writers who can help you create the perfect content for your website pages, why not get in touch with us today?