Tips for creating a new WordPress website

Essential Tips For Creating a WordPress Website

If you want to reap the maximum benefits of a WordPress website design, then you need to be aware of the essential tips and tricks. When you undertake the proper measures, then your site will experience an increase in its rankings, reliability, and user-friendliness. Let us delve into some of these vital tips:

Choosing an SEO-Friendly Theme

WordPress is widely known for its generous paid and free top-quality site themes. So, when you are trying to choose a theme, do some research and find the best SEO-friendly themes. Such themes tend to be responsive, which is very much required nowadays. Your website theme should be able to reformat itself for suiting any device such as tablets, desktops, and smartphones.

These themes also tend to be lightweight, which brings lightning-speed loading times. Avoid installing slow themes since they come equipped with pre-installed plugins, which can significantly bog down the speed of the page.

Voice Search Optimisation

Many folks are utilizing the voice search feature for browsing the internet. We owe it all to voice assistants like Siri, Cortana, and Alexa. Did you know that one in five Google queries tend to be voice search? So, it’s important for you to optimize your website for voice search. Your content should include conversational language, and your local listing of ‘Google My Business,’ should be up to date.

Don’t Forget Backlinks

Backlinks are responsible for building the authority of your page. Google will value your page whenever an authoritative and well-ranking site links to your page. But it does take a lot of dedication and time to come up with real backlinks. We advise you to incorporate strategies like email outreach, guest posting, infographics, and blog commenting for successfully accruing top-notch backlinks.

Our own SEO agency in Manchester can help you with generating new organic traffic to your website.

Making Clean Permalinks

Permalinks refer to the permanent links, which we come across whenever we access web pages. Here, when we create posts and pages on WordPress, we come across a box present on the top area of the editing section. In this box, we can insert the permalink, which we want for our new post or page.

When you create these links, you need to keep them simple and neat because such permalinks are user-friendly and trustable. If your permalinks are random, strange, and long, then it will look suspicious to the audience.

Optimizing Website Speed

If your site is taking more than 3 seconds to load successfully, then you best believe that the visitors will abandon your page and go somewhere else. We will recommend you to follow these key pointers for improving your WordPress website speed:

  • Improving the response time of your server.
  • Decreasing redirects.
  • Picking a lightweight theme.
  • Using browse caching.
  • Selecting a responsive theme.

Obtaining an SSL Certificate

You can also boost the genuineness of your WordPress website by getting an SSL certificate. Here, SSL stands for Secure Sockets Layer, which consists of coding that is responsible for encrypting the connection between web pages and browsers. Possessing an SSL certificate is an indication to all the viewers that your site is reliable and trustworthy.