Ways to create innovative content with interactivity
When it comes to innovative content, your aim is to bring your brand attention and enhanced credibility. Nowadays, interactive content is the boss, with 93% of marketers rating interactive content as highly effective at educating prospective customers. Brands are coming to terms with this reality, fostering tools that engage their audience in an activity – watching clips, quizzes, or explaining scenarios.
At Blue Whale Media, our content creation team has had a look at ways to create innovative content with enhanced interactivity. Here’s what you can do to increase engagement with interactive content:
Interactive Video Marketing
Interactive video marketing differs from “normal static video” by providing your audience with the choice of interacting with the video instead of just watching it. Viewers can interact through physical actions such as sharing, commenting or clicking through to your website or other social media links. By inviting your viewer to act, you can effectively boost the engagement of your videos as well as easily convert leads through well-timed calls to action.
Encouraging comments could be the most obvious way to interact with your readers, but there is more to it than simply asking readers to leave a comment. New comments add more valuable content to your blog post. Blog comments are more than just a vanity metric and while they are not the only metric you should focus on, they are one of the best ways to get close to your audience. Also, it needs to be easy for people to comment on your blogs, take as much hassle out of the process as possible.
Contests and Giveaways
Giveaways and contests are a huge part of visual content, they are the best way to reach a large number of people in a very short time and generate leads. In fact, giveaway statistics show that 34% of new customers are acquired through giveaways and contests, and all for a very low cost. Having giveaways and contests attracts a lot of cases and encourages them to further engage with you, but they also create very captivating visuals that add to your website.
These may be a little more costly to create but can be really fun pieces for your audience to interact with. You can pack a lot of information into an infographic that includes calls to action or pop up facts. Using a wide variety of content ideas ensures that charts and graphs appeal to uninterested parties, but still want the information provided. People simply like to have numbers or statistics represented in a digestible manner while browsing a website. If the information is displayed in an engaging way and the infographic is visually appealing then more people will stay on your website to read through the information.
These are just some of the ways in which you can use interactive content to boost engagement and as we all know engagement is becoming increasingly important to serving social media reach. No matter what your business does or what industry you’re in, conversions will play a major part in your overall success and growth.
Getting your audience to interact with your website should be an integral part of your website content strategy. Why not get in touch with Blue Whale Media to see how we can help with interactive content.