Writing for Social Media: Tips and Tools
Do you need to proofread your social media posts? It’s vital that you do.
Social media copywriting requires some unique skills, be able to cram as much value into as few words as possible, be consistent and to engage at all times.
At Blue Whale Media, our content writing team has to write for various platforms, which means having adaptable skills when it comes to copywriting. No matter your current level of experience or skills.
With a little help from our content writing team, you can make the reader feel something, take action, or be more informed than before.
Speak their language
When it comes to copywriting you need to research and learn what language your ideal clients or audience use to communicate their needs. You then need to use this language when writing your posts to ensure your content resonates with your audience. It will help to show them that you genuinely understand them and their challenges. For example, a post you write on LinkedIn for senior-level executives will read very differently to a post you write on Facebook for friends. Not only do these two groups of people have different ideas and points of view, but their language – the exact phrasing they use to speak.
Develop your voice
Although you should write social media posts in your target audience’s language, the overall message should be written in your own voice. Your voice or your brand voice refers to the personality and emotion infused into all your marketing activities and social interactions online. You create that voice with the language and tone you use when writing your content or interacting with your audience.
Your brand voice needs to be consistent throughout the content you create and the posts you share on social platforms. This consistency will help your audience connect with you emotionally, as well as build trust, and identify your social media posts.
Write with a purpose.
Writing with a purpose means you keep your audience’s mind on the target while you write.
For an email, blog post, white paper and of course, for any social media post, it is vital to be clear on purpose.
For example, what action do you want the reader to take? Click the buy now, call us, or contact us button?
Too often, we humans write to write. This is great unless you want to sell your stuff, social posts are usually a top-of-mind selling approach. They are also an opportunity to build, show, and share your brand. Write with a purpose to raise your signal, lessen your noise.
Add a call to action.
At the end of your social posts, consider prompting your audience with what action you’d like them to take next by including a call to action (CTA). Without one, most people won’t take any action after reading your content, even if they enjoyed it and derived it. CTAs come in different forms and have other purposes.
- Ask them to like or share your social media posts.
- Ask a question they can answer in the comments.
- Direct them to another piece of content
- Send them to a landing page.
- Direct them to your website
- Get them to subscribe to your newsletter.
- Ask them to connect with you on other social media channels.
The competition for your audience’s time and attention can be fierce. The secret to being successful is to not compete, but rather to set yourself apart from the crowd. If you would like more information about creating content for social media, contact Blue Whale Media today.