10 Inspiring eCommerce Websites We Can Learn From
Creating an e-commerce website is no longer a hassle thanks to the many easy-to-use platforms like the Zyro website builder and others.
However, before building a website, make sure the design and components spark customers’ interest and deliver a flawless user experience. At the end of the day, despite the tools being simple, you still need to know how to apply them properly. This is where knowing e-commerce site best practices and recognising good examples come in handy.
The following list of the ten e-commerce websites should give you ample inspiration on how they put together awesome site functionality and design and what characteristics you can steal.
1. Apple
This tech giant is popular for their innovations in services, software, and hardware, which many businesses admire, and their e-commerce website is not an exception.
What you can learn:
- Less is more. With less clutter, Apple’s immaculate and modern design makes the site look organised and straightforward. It uses simple colours, graphics and typefaces and focuses on visually appealing photos.
- Varied font sizes. To get maximum scannability and certain emphasis even though the brand uses the same font.
Be brave in using negative space. To help visitors identify the focal point of the site.
2. Mahabis
Mahabis is a premium-lifestyle brand making shoes and socks. The brand’s website uses dozens of compelling visuals to showcase the product, and it’s not the only reason why Mahabis’ website is inspiring.
What you can learn:
- An interactive graphic. Consists of a breakdown of the company’s shoes, telling the material origins and how it’s made. Interactive graphics can boost visitor engagement that results in higher search engine optimisation (SEO) ranking.
- Detailed filters and easy navigation. Help customers find products quickly.
- Comprehensive customer service information. The Help button at the bottom right of Mahabis’ site answers all FAQs from the brands’ shoe sizes to shipping methods and refunds.
3. Skullcandy
Skullcandy sells sound equipment like earbuds and speakers. Their website was honoured with the BigCommerce Best Category or Product Page Design Award in 2018, meaning it has a powerful recognition to be the top e-commerce site.
What you can learn:
- Incorporate various media. Including photos, infographics, and videos to deliver in-depth explanations of the products. For example, Skullcandy uses videos for the user guide and infographics to demonstrate the troubleshooting.
Well-written features and benefits. At first, the brand explains the features and benefits in a universally understandable way. Then, add More Tech Specs for further details.
4. Grovemade
This company sells wooden desk accessories, like laptop stands and pen cups. Grovemade’s website has an organised photo composition with great use of whitespace.
What you can learn:
- Behind the scenes of the brand. Grovemade shares the staff’s photos, company history, and physical store location. According to Statista, online shoppers love brands talking about their manufacturing process, as well as where it takes place and the people behind it.
Educational content. The brand creates a blog talking about materials and interviews with experts in the field. Blogging helps brands insert relevant keywords to get indexed by search engines and be perceived as the industry thought leader.
5. KITH
With one section on the homepage, KITH brings the visitors’ focus on their product categories. The photo on the page will change when your cursor is floating around a different category.
What you can learn:
- Lookbooks. Compared to catalogues, lookbooks make your products more flattering because they focus on visual storytelling and have no prices or other wordy details.
Currency localisations. Let users set a region and currency based on their location.
6. LARQ
LARQ is an award-winning bottle using technology that neutralizes harmful bacteria. On the homepage, they display testimonials from famous media, including Forbes and Business Insider, and other aspects below will make you fall in love with this e-commerce website.
What you can learn:
- Interactive content. LARQ asks visitors to enter the number of plastic bottles they use weekly, and the brand will show infographics measuring the impact on the environment and how their bottles can reduce it.
Product comparisons. Help customers choose the best products that suit their needs.
7. Bliss
With the bright colours on the e-commerce website, the beauty brand delivers a cheerful and energetic personality. It also applies other important features below that can turn visitors into leads.
What you can learn:
- Relevant images and symbols. Represent the products’ ingredients that are free from cruelty and parabens. Visuals help people remember the information better than words do.
- Customer reviews. Are important as around 95 per cent of customers read reviews before purchasing products or services.
Lead magnets. Act as an incentive for potential buyers in exchange for their contact information. The incentive can be an e-book or discount like what Bliss offers.