Skip to content
close
  • Inside Blue WhaleBlue Whale Media
    • About Us
    • AwardsAwards
    • Testimonials
    • TrainingTraining
    • EventsEvents
    • CharityCharity
    • Vacancies
    • Blog
  • Web ServicesWeb Services
    • Web Design
    • Audit
    • Hosting
    • Ecommerce
    • Development
  • ProductionProduction
    • Video Production
    • Live Shoots
    • Animation
    • Aerial Imagery
    • Photography
    • Social Media
  • MarketingMarketing
    • Marketing
    • SEO
    • Pay Per Click
    • Social Media
    • Email Marketing
  • ContentContent
    • Website Content
    • Blogging
    • Press Release
    • Product Descriptions
  • PortfoliosPortfolios
    • Website
    • Content
    • Branding
    • Marketing
  • Contact UsContact Us
  • ConsultationConsultation
  • EmailEmail
  • TelephoneTelephone
close
  • Inside Blue WhaleBlue Whale Media
    • About Us
    • AwardsAwards
    • Testimonials
    • TrainingTraining
    • EventsEvents
    • CharityCharity
    • Vacancies
    • Blog
  • Web ServicesWeb Services
    • Web Design
    • Audit
    • Hosting
    • Ecommerce
    • Development
  • ProductionProduction
    • Video Production
    • Live Shoots
    • Animation
    • Aerial Imagery
    • Photography
    • Social Media
  • MarketingMarketing
    • Marketing
    • SEO
    • Pay Per Click
    • Social Media
    • Email Marketing
  • ContentContent
    • Website Content
    • Blogging
    • Press Release
    • Product Descriptions
  • PortfoliosPortfolios
    • Website
    • Content
    • Branding
    • Marketing
  • Contact UsContact Us
  • ConsultationConsultation
  • EmailEmail
  • TelephoneTelephone
Call us Email us
Blue Whale Media Logo
  • Inside Blue WhaleBlue Whale Media
    • About Us
    • AwardsAwards
    • Testimonials
    • TrainingTraining
    • EventsEvents
    • CharityCharity
    • Vacancies
    • Blog
  • Web ServicesWeb Services
    • Web Design
    • Audit
    • Hosting
    • Ecommerce
    • Development
  • ProductionProduction
    • Video Production
    • Live Shoots
    • Animation
    • Aerial Imagery
    • Photography
    • Social Media
  • MarketingMarketing
    • Marketing
    • SEO
    • Pay Per Click
    • Social Media
    • Email Marketing
  • ContentContent
    • Website Content
    • Blogging
    • Press Release
    • Product Descriptions
  • PortfoliosPortfolios
    • Website
    • Content
    • Branding
    • Marketing
  • Contact UsContact Us
  • ConsultationConsultation
  • EmailEmail
  • TelephoneTelephone
Menu
Blue Whale Media Ltd
  • Inside Blue WhaleBlue Whale Media
    • About Us
    • AwardsAwards
    • Testimonials
    • TrainingTraining
    • EventsEvents
    • CharityCharity
    • Vacancies
    • Blog
  • Web ServicesWeb Services
    • Web Design
    • Audit
    • Hosting
    • Ecommerce
    • Development
  • ProductionProduction
    • Video Production
    • Live Shoots
    • Animation
    • Aerial Imagery
    • Photography
    • Social Media
  • MarketingMarketing
    • Marketing
    • SEO
    • Pay Per Click
    • Social Media
    • Email Marketing
  • ContentContent
    • Website Content
    • Blogging
    • Press Release
    • Product Descriptions
  • PortfoliosPortfolios
    • Website
    • Content
    • Branding
    • Marketing
  • Contact UsContact Us
  • ConsultationConsultation
  • EmailEmail
  • TelephoneTelephone
Close Menu

10 Must Have Features of an eCommerce Website

When running an online business, an eCommerce website is essential. Your website has to be equipped with features that are important for any eCommerce site. These features will help to make sure your website is of a high standard and suitable for your customers. 

10 Must Have Features of an eCommerce Website

Shopping Cart

The shopping cart of an eCommerce site is where your consumers store their products before they continue to checkout. This is one of the most important features of any eCommerce store. It should allow any user, whether they are registered or not, to checkout easily without any issues.

Payment Gateway Integrations

In order to have an eCommerce store that is suitable for all users, you should have the option of integrating with multiple diverse payment gateways. You should not limit your choices to just a select few payment methods. This can influence whether a potential customer is able to checkout or not, meaning it is possible to lose some customers if you do not have suitable payment types set up.

Security

This feature is especially important as it ensures that no customer credit card information is saved and that all checkout processes are done through a secure payment gateway. Security should make sure that all passwords are encrypted which means they are not stored in any readable format. All web pages on your eCommerce site should be protected by SSL, which allows secure connections from the server to a user’s web browser.

Scalable Infrastructure

Your hosting infrastructure should be able to support your website as it grows, it should be able to handle more and more website traffic. If there is more delay on a website then the rate of transactions will drop, leading to eCommerce websites losing money. Having suitable infrastructure for your website means that your website is ready to handle customers and transactions at any time.

Mobile Compatibility

Mobile compatibility is important for any website, but it is especially important to make sure your eCommerce website is suitable for mobile. This is because many people now like to browse via phones. Your site should display any products and their information clearly on any device. It should also be easy to get from your sites homepage, to relevant products and then to the checkout where it should be simple to make a purchase. Why would someone want to buy a product when it is difficult to do? Ensure your new eCommerce website is mobile-friendly by consulting with a professional web design company based in Manchester.

Reports and Analytics

You should be able to export reports often which will contain details about orders, customers and products. To get these reports your website should be integrated with marketing tools and analytic plugins to help to market the brand and read about the performance of your eCommerce store. All of this can help you to make better informed decisions about your site and brand. 

Logistics Integration

Logistics should be integrated with your eCommerce store to allow seamless shipping and to ensure that merchants and consumers get real time updates and order tracking. This will allow the user to manage shipments from the same panel, instead of contacting the courier partners separately.

Communications and Regular Updates

It may be useful to have notifications for when orders are available. There are options to send and receive notifications regarding current orders. This way, you can keep your customers informed about their order status, and you can get notification updates about them as well.

Content Management Systems

A content management system, such as WordPress, will help you to manage your website. You can change website content, the logo, banners and links all from the back end of your site. A CMS is often used by online retailers to easily add and change their products. You can use a CMS to keep track of your current products and make amendments to what you want to sell. 

Call us

Call

01925 205 035
Email us

Email

[email protected]
Book a Zoom consultation

Zoom

Book a consultation today.

Client Support

Locations

Policies

Careers

Company Reg: 15890531

GDPR Data Protection Act: A8639602

By continuing to browse our site, you agree to the use of our cookies.
OK
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT