The 10 SEO Mistakes That You Never Want To Make!
Search engine optimisation (SEO) is still the king of Google, Yahoo and Bing, among other search engines. Keep in mind that Netizens are more likely to click on the top-ranked websites of the search engine results page because of the perception that these are more reliable, informative and authoritative. But when you make the following SEO mistakes, you can start saying goodbye to achieving top rank status.
#1 Keyword Stuffing
Keyword stuffing refers to the black hat technique of stuffing a website or a webpage with keywords and key phrases. The goal is the manipulation of the site’s rankings in the search engine results, which will eventually backfire with lower rankings. Google penalises websites with lower rankings while readers will consider your content as irrelevant.
#2 No Keyword Optimisation
Keywords are not optimised for search engine purposes. Basically, the words on your pages should suit the purpose of your website as well as match the products/service. Use keyword tools like Wordtracker Keyword Tool to determine the best keywords for this purpose while also being as specific as possible with your choice of keywords.
#3 Copied Content
Websites with apparently authoritative content are considered more reliable and, hence, their products/services are more saleable. But when the content is copied – think of plagiarism – the target customers will not only dismiss the website as a fraud but Google will also penalise it with lower rankings, perhaps even de-index your entire website.
#4 Duplicate Content
This refers to the duplication of content within the website as opposed to stealing content from other websites and claiming them as your own. This is detrimental to effective SEO because the search engine has several issues when confronted with duplicate content, such as which version will be retrieved for the search engine query or included in the indices.
#5 Use Of Broken Links
Broken links are hyperlinks without their intended destinations, thus, representing lost opportunity for conversions (i.e., reader taking the desired action). After you have persuaded your readers about your product, you encourage them to click on a non-existent link. You will eventually earn a bad reputation for broken links, which Google will impose penalties sooner or later.
#6 Non-credible Links
Just as broken links are detrimental to your SEO effectiveness, so are links from non-credible sources. Keep in mind that credible links to your website are akin to votes of confidence about your reliability and credibility, thus, the presence of non-credible links will undermine your reputation – and we know that Google penalises disreputable websites soon enough.
#7 Irrelevant Anchor Text Links
Anchor texts are the clickable hyperlink texts. The best SEO professionals can create anchor text links that encourage readers to click on them, thus, boosting website rankings. This is because search engine crawlers consider these links as their primary indicators of the web page’s theme and, thus, their appropriate ranking.
#8 Use Of Non-unique Title Tags And Meta Descriptions
Search engine crawlers also use title tags and meta descriptions for ranking purposes. Indeed, these are two of the most crucial on-page SEO factors, thus, emphasising the importance of their uniqueness. Be sure that these are unique so that search engine crawlers can correctly index the webpage while readers can deem it worthy to click on.
#9 Use Of Meta Keyword Tags
Let’s face it – meta keyword tags are outdated, not to mention that these are the worst ways to publicise your digital strategy and for competitors to steal your visitors, so to speak.