Our top ten tips for building a user-friendly website.

10 Tips For A User Friendly Website

Are you building a website? Do you want to receive the most amount of visitor traffic possible? Are you looking to convert that traffic into customers? Of course, you are; it’s the goal of every website to get as much traffic and conversions as possible.

So, how do you achieve that? The answer is simple, with a user-friendly website design. However, while many of us are familiar with the term “user-friendly,” most designers have no idea how that translates into their customer experience when designing their site.

What are the aspects of a user-friendly web design, and how can they help your site stand out against the competition? A well-designed site could look great, but if it doesn’t offer visitors a user-friendly experience, you’re wasting your development budget.

As a web design company in Liverpool dedicated to building websites with a focus on UX, we believe these design tips will help you to create a user-friendly experience for your visitor traffic.

1. Focus On Mobile-First Navigation

Mobile is the way the world is moving. Your website needs a mobile-first priority in its template and theme design if you want to attract the most traffic.

More than 50% of all online traffic comes from a mobile device. If you don’t have a mobile-friendly design, your bounce rate will increase – no one wants to pinch and scroll their way around your web pages.

If you don’t have a mobile-friendly site, Google will penalise you in search results, and your SEO work will be in vain.

2. Keep The Site Navigation Simple

The success of your website relies on a user-friendly experience. Your prospects demand a user-friendly navigation experience that doesn’t confuse them.

Today’s internet user demands simplicity in site navigation, or they’ll look for a site that offers it. Name your pages clearly and avoid the use of complex multi-level navigation.

3. Make Your Branding Visible

Keep your brand at the forefront of the user experience. Make your branding or logo clickable, referring users back to your home page.

4. Speed Up Page Loading Times

If the visitor opens your site or web page, and it takes longer than 3-seconds to load, they’re going to bounce back to the search results.

Ensure your website and landing pages open as fast as possible. Studies show sites that load in under 3-seconds result in 70% longer dwell time, 35% reduction in bounce rates, and 25% more ad viewing.

5. Make Sites Easy To Search

If a visitor lands on your site looking for something specific, they’ll use the search function to help them discover what they want. Your website should incorporate an easy to find and easy to use search bar so suers can quickly find what they are looking for.

6. Present Clear CTAs

One of the key elements in the sales process is the close. Every top salesperson knows that you increase conversions by asking for the sale.

Calls-to-action (CTAs) are the online method of using this strategy. Your CTAs need careful placement around your content and web pages to tell the prospect what you want them to do.

7. Produce User-Friendly Content

Make your website content more readable by using proper formatting. Include headers and subheaders to organise your content, along with bullet points that make it easier for visitors to skim through your content.

Avoid using complex terminology and industry jargon, and keep it simple. Simplicity is key, and it attracts more visitors to your site.

8. Use Copy And Media

Today’s web culture is all about images and video media. Text-based content is falling to the wayside, and you need to take this into account when planning your content strategy.

It’s vital for you to create the right balance between text, videos, and images for every piece of content and every web page you create.

9. Improve Shareability Of Your Content

Your content and webpages need to be sharable if you want to highest visitor traffic possible. People like to share what they find interesting online with their friends and networks.

Remember to include social sharing buttons on your web page content, making it easy for users to share to their social accounts.

10. Work With A Professional Team

Building a site yourself is challenging if you don’t have any experience with it. You might find a web-builder that makes it easy to put your website tighter, but is that strategy the right move?

If you’re not a web design expert, how can you assume that you know the elements of incorporating user-friendly website design into your build?

It’s a better strategy to leave it to the pros that know what they are doing. Contact Blue Whale Media today to discuss the design strategy you need to optimise your visitor traffic and conversions with a brand new user-friendly website design.