13 Ways on How to Drive Traffic to Your Online Store
By driving traffic to your online store, the higher chance of you getting more conversions. However, finding ways to do this can be challenging as you try and persuade customers to purchase from you rather than your competitors. Depending on your competitors, and how established they are, depends on how difficult this will be. So in this article I will be showing you ways to do this to help you drive more traffic to your website.
Create Blog Posts Around Popular Products/Services
Blogs are a great way to drive traffic. By publishing blogs that are consistent, valuable,
and all-around enjoyable content helps to inform your users rather than selling your product/service. Although you aren’t selling your product/service in the blog, it does increase your sales. By providing this information, you gain the customers that want to know more information before making any purchases.
Optimise Your Store for the Right Keywords
In order to drive more customers to your eCommerce store, you need to make sure your customers can get to it easily. Therefore ranking high in the search results for topics your customers are searching for to find your company and products/services is a great way to do this. As 90% of users click on the first 3 search engine results, you want to try and get as high up the search engine results page (SERP) as possible to increase the amount of traffic you get on your website.
Use Power Words in Headlines to Boost CTR
If you are ranked quite high in the SERP but your click-through rate (CTR) is low, changing your heading can help to boost your CTR. By adding power words in your titles can make it look more attractive to your audience, trigger them to click on the link to your page.
Run a Viral Giveaway
Giveaways are a great way to boost your website traffic as well as your social media followers and interaction, increase brand awareness, gather leads, and grow your email list. The reason giveaways do so well is because you are providing an incentive for users to visit your store and participate in your competitions. You can even offer multiple reward points if they share your post on social media, invite more people to participate, or provide an email address.
Promote Products Based on Your Audience’s Interest
As you already created products for your target audience, you should have an idea of what your customers like. By figuring out their interests, you can see which products do best with certain segments of your audience and also create content around those interests to boost your web traffic.
Optimise Your Online Store for Mobile
Having a mobile responsive website is a big thing. With the increase in the number of mobile devices being used to browse the internet, you need to make sure your online store can be accessed on any site screen, otherwise you are missing out on potential customers.
Partner with Top Referrals and Submit Guest Posts
Although creating great content on your eCommerce site is necessary for engaging loyal customers and attracting new people to click on your site, you can also gain more traffic from guest posting. As when your guest post is published, you typically receive a link leading people back to your website, driving people from their website to yours.
Run Polls and Surveys on Your eCommerce Store
To gain more visitors to your website, you can run polls and surveys, as they help to increase engagement from your customers. For example, you can ask your customers about which products/services they like, how their experience was, and would they recommend you to others. To help boost the level of engagement you can offer rewards or additional discounts if they share the poll or survey with their friends.
Spy on Your Competitors
Seeing what your competitors are doing and how that can benefit your business, is a great way to make sure you don’t fall behind. Things to look out for when looking at your competitors are which keywords they target, what content topics they cover, where do they get their backlinks from, and which channels drive the most traffic.
Invest in Google Ads
Google Ads is a great tool to use as it is the fastest way to drive traffic to your online store. There are multiple ways that you can show your ad using Google Ads:
- On your eCommerce shop’s ads in Google search results
- Display text or banner ads in Gmail, on websites, or in apps
- Showcase video ads on YouTube
Start a Referral Program
Starting a referral program is an easy way for you to utilise your existing customers to drive traffic and increase sales. By getting them to refer a friend, you get potential new customers and the existing customer gets a discount, free shipping on a future purchase, or a free gift.
Run an Email Marketing Campaign
A big mistake that companies do is that they forget about their existing customers as they are so focused on getting new customers. By running an email campaign you can target different types of customers and persuade them to purchase something. You can create email campaigns to target new customers that have never purchased from you before, existing customers that have purchased from you in the past, and customers that abandoned their cart.
Convert Top Pages into Video Content
Video content gets the most engagement with users, therefore creating videos of information from these pages can help to reach more people than just the page. For example, you can post videos like product reviews, comparison videos, unboxing, or demonstrating a product. Depending on what your audience likes, depends on what type of video will attract them as well as what social media they use.
Hopefully these tips will help you to drive more traffic to your eCommerce website and increase your sales.