20 Things To Consider When Creating Your Brand
Branding is equally important for small as well as big businesses alike. With stiff competition in the marketplace, millions of brands are trying to make it to the top. In the absence of a professional-looking brand, your advertising strategy will lack depth and appear shallow. Creating a powerful brand has become crucial to distinguish yourself from your counterparts.
If you want to rise to fame, you’ve got master the art of crafting a strong brand. Asking yourself these 20 questions will help you build the dream-brand you’ve always wished for.
01. What is your brand identity?
Branding defines your business, your team, and even your audience. It consists of what your brand portrays, your mission, core values, how you interact with your clients, etc. It is the character of your business.
The world will recognise you through your brand. Your brand identity is, therefore, extremely crucial. Like Jeff Bezos says, “Branding is what people say about you when you’re not in the room.” Therefore, give a reasonable amount of time to creating your brand identity. It shapes the kind of impression you to want to leave on your customers.
02. Who is your competition?
Do your market research diligently. Learning what makes you different from your competition is fundamental in building a successful brand. Checking out on your competition will also guide you on what business strategies work well and what don’t. Educate yourself on what your competitors are doing and strive to do even better and achieve greater heights.
03. Who is your audience?
Understanding your ideal customer’s needs and priorities is the key. When you learn more about your clients’ identity, you will serve them even better. Are they searching for cost-effective products? Are they looking for higher quality products? What is their socio-economic status? Considering these questions will help you create a brand that people loves.
04. How do you communicate with your customers?
Your interaction with your customers will determine the growth of your business. Communicating with your audience through social media, content marketing, or any other platform reveals your clients’ interest. How you portray yourself to your clients will determine how you make them feel. Accordingly, they will decide if they want to be involved with you further. Make use of your websites to instruct your audiences on how to reach you through online platforms – whether that’s a live chat system, social media, contact forms or even direct such as email or phone calls.
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05. What is the story behind your brand?
People love stories. Use your brand story to improve your marketing strategy. We know that no successful brands are without a powerful story behind their massive victory. Your brand’s story can turn your customers into real-time heroes. Your brand’s story is also an essential component of who are. It can shape your identity.
06. What problem-solving techniques can you deliver?
If you want to deliver high-value services to your customers, one thing you have to do is solve their problems. If you cannot draw out your customer’s problems, you cannot solve them. You have to be able to explain the problem appropriately from a customer’s point of view. It should also be a problem that’s worth solving from a customer’s perspective.
07. What makes you different from the rest?
The world is submerging in brands. To compete with millions of brands in a world where information is abundant and digital exchanges so prevalent is overwhelming. You need to stand out to make your audience notice you. Some qualities to consider are:
08. Why should your clients trust you?
Your goal is to have your customers and followers stay with you for as many years as possible. To achieve that you need to earn their trust and give them a sense of familiarity. With consistency, you will be able to retain your customers.
09. What are the brands you look up to?
Make a list of the brands that you appreciate. You can always draw inspiration from them. The lessons you learn from them can be of immense help.
10. What are your colours, fonts, language?
Choosing a colour for your brand is also crucial in creating an exceptional brand. Colours can bring out strong emotions, so you must choose them wisely. Select colours that fall in line with your company’s values. For instance, the colour black stands for strength, elegance, drama, while yellow stands for happiness, originality, energy. However, a colour association can differ from culture to culture.
The type of fonts you use can also evoke energetic vibes, fun and humorous vibes. Similar to colours, different fonts also are associated with different qualities. For instance, modern fonts say fashionable, stylish, exclusive; while script fonts show elegance, friendliness, creativity. Choose your colour and fonts that best aligns with your brand’s values.
11. What is your place in the market?
Before you take any measures for creating your brand, you have to know where you stand in the market. You’ll first have to understand the current market: your potential customers, your competitors. Take a note of those customers to whom you can quickly sell. Also, note those well-known brands who could turn out to be your biggest rivals.
12. What are your core values?
Your clients are interested in your core values. What your organisation stands for. Your brand’s core values act as a compass that directs your company’s action, behaviour, decision-making process, and your identity.
13. What are your goals?
Brand goals are the missions that a company hopes to achieve over a specific amount of time. By being clear about your company’s goals, you can provide the best customers experience. Some primary brand goals are;
- To create awareness
- To establish trust
- To build good connections
- To inspire more investments
14. How do you view your customers?
Instead of seeing them simply as consumers, understanding their needs and priorities can go a long way. Show them that you’re interested in their problems and decision-making process.
15. What is your brand’s slogan?
Choosing a memorable and catchy slogan will help you create a polished brand. The trick is to make it short and consistent, timeless and focus on the company’s values.
16. Do you have an online platform?
You cannot advertise well without an online platform in today’s market. Utilise the numerous social media platform to connect with your audience. These platforms will also help you earn new followers.
17. What kind of services can you offer?
Generate awareness of the products and services your brand can offer. This will create lesser confusion and better results.
18. Why should people choose you?
Give your customers reasons to pick you over the many brands that exist. Pinpoint the things that your company offers that others don’t. Being innovative and creative will help you gain followers.
19. What should you avoid?
Carve out your own brand identity. Don’t imitate successful brands. The key is to be original. Avoid repetitions and boring choice of words when trying to convey a message. Avoid inconsistency. The point is to be creative in your approach.
20. What do you stand for?
Every organisation today knows what they do, but very few are aware of why they do. An organisation’s employee should be able to answer the question, “Why are we here?” This will create a deeper emotional connection between consumers and marketers. Stand for beliefs that add value to the lives of consumers and society. Remain firm by building a brand with a clear vision for the brand’s long-lasting success.